Creative Director

New York City, NY (On-site)

$80K/yr – $110K/yrSenior Level7+ years expFull time

Posted 7 weeks ago

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Job Summary

Own ecommerce creative from brief to live with end-to-end control of visuals, shoots, and design standards that drive conversion across product pages, emails, and paid media.

  • Own end-to-end creative direction for ecommerce visuals and live output.
  • Lead shoots and post-production, ensuring brand alignment and approvals.
  • Build scalable creative systems and asset libraries to support cross-channel optimization.

Job Description

Responsibilities

  • Own end-to-end creative direction for all ecommerce visual output — from brief to live
  • Direct photo and video shoots: casting, styling, set direction, and post-production oversight
  • Lead design standards for product pages, homepage, email campaigns, and paid media
  • Partner directly with brand representatives for creative alignment, revisions, and approvals
  • Translate brand guidelines and IP into scroll-stopping, conversion-optimized creative
  • Collaborate cross-functionally with merchandising, marketing, and product teams
  • Build and manage a high-performing creative team and/or agency and freelancer relationships
  • Establish scalable creative systems, templates, and brand asset libraries
  • Review and approve all creative before it goes to brand or goes live on-site

Requirements

  • 7+ years in creative roles, with 3+ years in a leadership capacity
  • Strong ecommerce or DTC background — you understand what converts
  • Proven experience art directing photo and video shoots end-to-end
  • Proficiency across Adobe Creative Suite and Figma
  • Experience managing brand relationships and navigating approval processes
  • Strong portfolio spanning photography, graphic design, and web creative
  • Excellent communicator — able to present creative rationale with confidence
  • A genuine passion for pop culture, fandom, and the communities around them

Preferred

  • Experience in licensed or IP-driven merchandise
  • Familiarity with Shopify or similar ecommerce platforms
  • Background in pop culture, entertainment, or collectibles
  • Experience building a creative department from the ground up
  • Motion design or video editing skills

Benefits

  • 401(k)
  • Dental insurance
  • Health insurance
  • Paid time off
  • Vision insurance
Culturefly logo

Culturefly

2.7 Glassdoor

CultureFly is home to a team of pop-culture fanatics who strive to create amazing and original products for hardcore and casual fans alike. At CultureFly, pop-culture is more than life, it’s a way of living, a way of communicating, and a way to bring a community together where there is never a wrong way of expressing yourself. CultureFly is the brainchild behind the scenes that created the Pusheen Box, The Nick Box, Star Wars Galaxy Box, and more.

Founded in 2015
New York, New York, USA
80 employees (44 in marketing)
39% recommend to a friend

Traffic Signals

Monthly Visitors
183.1K
Monthly Google Ads Budget
$215
Traffic Source Mix
Search
44.9%
Direct
39.6%
Referral
6.6%
Social
7.3%
Paid
1.4%

Headcount Trend

Current headcount: ~84

Marketing Team

Marketing Team Size
12 (15% of company)

Recent News