Creative Director, Copy

New York City, NY (Remote)

$136K/yr – $185K/yrSenior LevelFull time

Posted 2 months ago

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Job Summary

Own the creative direction for health-focused campaigns, translating complex medical concepts into human narratives while leading multi-channel ideas, mentoring junior writers, and continuously adopting new trends to drive breakthrough results.

  • Creative leadership: develop and execute copy-driven concepts for health clients across social, digital, video, experiential, and brand identity.
  • Team collaboration: partner with creative and strategy teams to ideate and deliver integrated campaigns while mentoring junior writers.
  • Continuous learning: stay ahead of trends and apply new techniques to the creative function to improve outcomes.

Job Description

Responsibilities
  • Develop and execute awe-inspiring creative solutions grounded in compelling copy, narrative, and voice for a variety of health clients, new business challenges, and agency assignments.
  • Work in partnership with the creative and strategy teams to ideate, develop, and execute integrated health campaigns across platforms, including social, digital, video, experiential, and brand identity.
  • Masterful at presenting and clearly articulating your ideas, copy concepts, and strategic rationale to teams, clients, and new business targets.
  • Able to adopt an “always learning” mentality and spirit, and stay on top of (and incorporate) new trends and techniques applicable to the creative function.
  • Manage multiple jobs simultaneously, working seamlessly with multiple teams, as well as managing, mentoring, and providing editorial direction to junior writers.
  • Be a lively, collaborative, and passionate member of the M Booth Health crew dedicated to helping make the world better for people impacted by disease.
Requirements
  • Approximately 10+ years of health and public relations agency experience is a must.
  • 3+ years in a senior creative leadership role (ideally managing a small-to-mid-sized creative team).
  • A killer portfolio of conceptual, copy-driven work and breakthrough storytelling across channels (with proven experience translating complex healthcare or science-forward concepts into human, resonant narratives). We are looking for an idea generator. One that has a curious mind, loves to solve problems with ideas that work and who can bring them to life with sharp, memorable, and impactful copy.
  • Experience in the pharmaceutical space is required and a keen interest in the healthcare space as a whole.
  • Deep understanding of multi-channel campaigns, especially earned-first and social-first activations.
Preferred
    Benefits
    • A workplace that’s alive with courage, ideas, respect and humanity
    • Professional growth and development programs to help advance your career
    • Comprehensive health care and wellness plans for your entire family
    • A 401(k) Savings Plan and Flexible Spending Accounts
    • Paid holidays, Unlimited Paid Time Off (Personal, Sick, Vacation), and Summer Fridays
    • Additional Perks: Family Leave, Well-Being Programs, and Commuter Benefits
    • SALARY $136,000 – 185,000
    • Current and prospective employees are paid within our bands with consideration to a range of factors including but not limited to background, experience, skillset and market demands.
    M Booth Health logo

    M Booth Health

    A full-service healthcare communications agency built to help organizations and brands challenge norms, drive results and improve health.Follow us on IG! instagram.com/mboothhealth

    Founded in 1992
    New York, New York, USA
    76 employees (26 in marketing)

    Traffic Signals

    Monthly Visitors
    4.8K
    Traffic Source Mix
    Search
    31%
    Direct
    46.3%
    Referral
    5.6%
    Social
    15.7%
    Paid
    1.2%

    Headcount Trend

    Current headcount: ~76

    Marketing Team

    Marketing Team Size
    20 (26% of company)
    Median Career Experience
    10 years
    Median Tenure
    2.8 years
    Marketing Roles Posted (Last 30 Days)
    2