Creative Director, Copy

Los Angeles, CA (Hybrid)

$131K/yr – $163K/yrSenior Level10+ years expFull time

Posted 3 months ago

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Job Summary

Drive Crunchyroll’s brand voice across campaigns and formats with cross-functional leadership to unify messaging for anime fans.

  • Own Crunchyroll’s voice and messaging across all copy touchpoints.
  • Must-have: 10+ years of copywriting with 4+ in senior roles.
  • Standout: Proven cross-functional collaboration with designers, strategists, and agencies.

Job Description

Drive Crunchyroll’s brand voice and messaging across campaigns, formats, and regions with cross-functional leadership.

  • Own Crunchyroll’s voice, tone, and messaging frameworks across all copy touchpoints
  • Evolve and adapt brand voice across campaigns, content types, and regional markets
  • Create and maintain copy guidelines that help teams write with clarity and consistency
  • Develop copy across formats: trailers, ads, OOH, emails, banners, and product messaging
  • Collaborate with designers, marketers, and strategists to elevate campaign ideas and storytelling
  • Write or guide script development for AV spots, trailers, and content-driven creative
  • Translate briefs into messaging hierarchies, headlines, and calls to action
  • Review and edit work from freelance and agency copywriters with actionable feedback
  • Partner with project managers to scope copy needs and align on timelines
  • Ensure voice alignment across digital, social, ecommerce, and experiential content
  • Strong portfolio showing brand thinking and short-form execution
  • Must-have: 10+ years of copywriting with 4+ in senior or lead roles
  • Standout: Expertise in voice development, multi-platform storytelling, and cross-functional collaboration
  • Receive a comprehensive compensation package, health benefits, and a 401(k) with employer match
  • Flexible time off, parental support, and pet-friendly offices in some locations
  • Employer-paid commuter benefits and savings accounts (HSA/FSA)