Creative Director, Copy

Los Angeles, CA (Hybrid)

$131K/yr – $163K/yrSenior Level10+ years expFull time

Posted 5 months ago

Job Summary

Drive Crunchyroll’s brand voice across campaigns and formats with cross-functional leadership to unify messaging for anime fans.

  • Own Crunchyroll’s voice and messaging across all copy touchpoints.
  • Must-have: 10+ years of copywriting with 4+ in senior roles.
  • Standout: Proven cross-functional collaboration with designers, strategists, and agencies.

Job Description

Drive Crunchyroll’s brand voice and messaging across campaigns, formats, and regions with cross-functional leadership.

  • Own Crunchyroll’s voice, tone, and messaging frameworks across all copy touchpoints
  • Evolve and adapt brand voice across campaigns, content types, and regional markets
  • Create and maintain copy guidelines that help teams write with clarity and consistency
  • Develop copy across formats: trailers, ads, OOH, emails, banners, and product messaging
  • Collaborate with designers, marketers, and strategists to elevate campaign ideas and storytelling
  • Write or guide script development for AV spots, trailers, and content-driven creative
  • Translate briefs into messaging hierarchies, headlines, and calls to action
  • Review and edit work from freelance and agency copywriters with actionable feedback
  • Partner with project managers to scope copy needs and align on timelines
  • Ensure voice alignment across digital, social, ecommerce, and experiential content
  • Strong portfolio showing brand thinking and short-form execution
  • Must-have: 10+ years of copywriting with 4+ in senior or lead roles
  • Standout: Expertise in voice development, multi-platform storytelling, and cross-functional collaboration
  • Receive a comprehensive compensation package, health benefits, and a 401(k) with employer match
  • Flexible time off, parental support, and pet-friendly offices in some locations
  • Employer-paid commuter benefits and savings accounts (HSA/FSA)
Crunchyroll, LLC logo

Crunchyroll, LLC

3.3 Glassdoor

At Crunchyroll, we deliver what anime fans love—anytime, anywhere.With the world’s largest anime streaming library, we connect fans to the stories, characters, and creators they love. But Crunchyroll is more than just a destination to watch anime—it's a global ecosystem where anime lives and breathes beyond the screen.From streaming and theatrical releases to merch, games, news, events, and music, we offer fans immersive experiences that celebrate anime culture in all its forms. Headquartered in the U.S. with teams and reach across the globe, Crunchyroll is an independently operated joint venture between Sony Pictures Entertainment and Aniplex of Japan. This unique partnership gives us the power to scale globally while staying rooted in anime’s cultural origins, ensuring authenticity and access for fans everywhere.We believe anime is more than entertainment—it’s a way of life. And we’re here to champion that passion every day.

Founded in 2006
Los Angeles, California, USA
2.1K employees (791 in marketing)
1% recommend to a friend
0% CEO approval

Salaries

Posted range

$131K/yr – $163K/yr

Taken straight from the job posting.

See all Crunchyroll, LLC salaries

Marketing Team

Marketing Team Size
424 (21% of company)
Marketing Roles Posted (Last 30 Days)
2

Funding

Total Funding
$26.8M
Last Raise
$22M
Series Unknown

Funding History

  • Nov 2015
    Series Unknown • $22M
  • Mar 2010
    Series Unknown • $750K
  • Feb 2008
    Series A • $4.1M

Traffic Signals

Monthly Visitors
185.5M
Monthly Google Ads Budget
$1.2M
Traffic Source Mix
Search
14.6%
Direct
66.2%
Referral
2.8%
Social
14%
Paid
0.8%

Headcount Trend

Current headcount: ~2.1K

Recent News

Crunchyroll, LLC logo

Creative Director, Copy

Crunchyroll, LLC · Los Angeles, CA · Hybrid