Responsibilities

• Develop ad concepts and creative direction for a broad set of use cases and target audiences.
• Produce ready-to-run ad creative — static, social, and other digital formats — adapting a consistent brand to each use case.
• Translate FL127’s science and product story into clear, emotionally resonant messaging and visuals.
• Iterate quickly on variations to support testing, and refine based on performance signals.
• Partner with the team to prioritize which use cases and concepts to bring to market first.

Requirements

• A strong portfolio of advertising or campaign creative across multiple formats and audiences.
• Range — the ability to shift tone and concept fluidly across very different use cases and customer types.
• End-to-end creative ownership: concepting, art direction, and hands-on production of finished assets.
• Sharp instinct for messaging that turns a product story into demand.
• Self-directed and efficient, comfortable delivering high-quality work within a ~10 hour/week commitment.

Preferred

• Experience marketing health, wellness, consumer hardware, or early-stage / startup products.
• Comfort designing creative intended for A/B testing and rapid iteration.