Responsibilities

• Define and evolve Adoorn’s creative vision, tone, and aesthetic
• Ensure brand consistency across paid media, ecommerce, retail, lifecycle, social, and product storytelling
• Lead concept development for major moments including seasonal campaigns, product launches, and retail initiatives
• Establish creative systems and standards that enable the marketing team to scale output without diluting brand quality
• Partner closely with the VP of Brand Marketing to translate strategy into compelling creative expression
• Provide clear creative direction to designers, editors, creators, and external partners
• Define the creative north star for the series: format, tone, pacing, storytelling structure, and visual language
• Shape episode concepts, story arcs, and transformation moments
• Direct host and on-camera talent to deliver authentic, engaging storytelling
• Guide the visual and narrative style of episodes, ensuring the show feels premium and distinctive
• Collaborate with editors and producers to ensure strong storytelling and pacing in post-production
• Help define the broader content ecosystem: Shorts, social cutdowns, and supporting content derived from each episode
• Direct shoots and guide what is captured to ensure strong storytelling and brand alignment
• Provide creative direction for set design, composition, lighting, and framing
• Direct talent, homeowners, and contributors on camera
• Ensure key story beats, design decisions, and reveal moments are captured effectively
• Maintain quality standards even when working within real-world constraints
• Establishing creative frameworks and templates for campaigns and content
• Defining how hero content translates into paid media, social, lifecycle, and ecommerce storytelling
• Setting standards for thumbnails, titles, and visual packaging for YouTube and social either

Requirements

• Chicago-based or willing to relocate, Role is 5 Days On Site
• Ability to travel for production
• Portfolio demonstrating creative leadership and video storytelling work
• Strong written communication skills for briefs, scripts, and creative feedback
• Comfortable directing shoots in real-world environments

Preferred

• Home, design, lifestyle, or transformation content
• Creator or influencer ecosystems
• Launching or scaling digital video franchises