Responsibilities

• Brand system & identity: Set the direction for Dust's visual identity across motion, illustration, typography, video style, and brand guidelines to be differentiating and enterprise-credible.
• Creative execution: Lead creative direction across website, product launches, campaigns, events, GTM and sales assets, social; balance brand storytelling with product-driven narratives.
• Creative operations: Build the operating model for brand design, manage freelancers/agencies, and align with the Paris product design team to punch above the team size.
• Scale creative with AI: Codify guidelines, templates, and reusable components so assets are on-brand and high quality with lower lift through AI-enabled workflows.

Requirements

• You've led brand or creative work where the narrative came first and the visual system was built to serve it.
• You have exceptional taste and can defend preferences while aligning with brand and product direction.
• You're hands-on; you can art-direct video, push pixels on a landing page, and brief freelancers within a week.
• You're AI-fluent and actively use AI in design and production, building systems that let a small team punch above its weight.
• You've built or scaled a creative function with standards and systems for a small team to scale.
• You have a point of view on the market and can make Dust feel culturally magnetic to AI-mature buyers and technical decision-makers.
• Ability to work across Paris and the US, with clear writing and proactive cross-time-zone collaboration.
• Experience at or admiration for brands with strong craft, and a track record of shipping high-quality brand work.

Nice to Have

• Experience building or refreshing a visual identity for a fast-growing technology company.
• Experience collaborating with founders on brand, narrative, launch moments, or executive presence.
• A strong network of creative collaborators across motion, video, production, photography, illustration, web, and experiential work.
• Experience designing interactive web experiences, motion systems, or product-led storytelling.
• Messaging, content strategy, or campaign strategy depth is a bonus, not core requirement.

Benefits

• A front-row seat at one of the most interesting companies in AI with equity upside.
• A small, candid team that takes the work seriously without ego.
• 5 days a week in the office (SF or NYC) with a team that values in-person collaboration.
• Competitive salary and meaningful equity.
• Health insurance for you and dependents.
• New MacBook Pro or Linux machine, monitor, keyboard, etc.
• Opportunity to travel to Paris multiple times a year.
• Regular team events and offsites.