Own and elevate Bad Birdie's creative vision across campaigns, channels, and partnerships, shaping identity, guiding the team, and aligning product storytelling with brand strategy to drive cohesive customer experiences.

• Creative leadership: steer campaigns, seasonal concepts, and tentpoles from brief to delivery.
• Brand system owner: maintain and evolve visual identity, guidelines, and tone across all touchpoints.
• Studio leadership: mentor designers, manage agencies and external partners, and ensure on-time, on-brand output.