Responsibilities

• Lead the creation of shopper marketing programs from concept development to design and execution
• Serve as a leader, creative mind, and project manager in one
• Connect the dots between creative and strategy to tell the client’s story
• Drive creative process from conceptual thinking through to execution to develop experience-driven, connected shopper marketing solutions
• Ensure the team delivers creative excellence through structured guidance, mentorship, and inspiration; take lead role in infusing team with digital and shopper knowledge through ongoing training
• Proactively drive the process to generate and brief in creative, actionable, and unique projects rooted in a clear idea and insight, demonstrating in-depth knowledge of client’s business and the audience
• Develop creative briefs for ideation sessions and lead creative brainstorm sessions for client opportunities
• Create strategically sound designs and concepts against the required brief and revert
• Work collaboratively with the strategy and client service teams to identify key insights to help drive creative programming and ensure all concepts are on brief
• Be the face representing Barrows creative to clients and agency partners, relying on deep understanding of brands and the trade

Requirements

• 12+ years of agency and/or strategic creative experience in brand, trade or shopper marketing or category management
• CPG/Shopper experience a must
• Strong portfolio showcasing successful shopper marketing /CPG campaigns, demonstrating a range of creative concepts and execution
• Team leadership experience
• Excellent verbal and written communication skills, with the ability to present ideas and creative concepts clearly and persuasively
• Elevated understanding of the retail trade environment, including omnichannel and physical/digital retail integrations
• Ability to lead and drive client solutions through ambiguity, and adapt to changing priorities
• Ability to work in-office 3–4 days per week.

Preferred

• Creative strategy and copywriting experience strongly preferred

Benefits

• Unlimited PTO
• Medical, Dental, Vision (with an option for free medical care!)
• 401K with a % match
• Various maternity/paternity leave options
• Fully funded disability and life insurance options
• Headspace subscription
• Wellness Stipend
• and more....