Responsibilities

• Create engaging original media intended for both print or digital format
• Develop marketing materials and design elements that align with the Lancaster Chamber’s brand, including but not limited to:
• Brand visual elements
• Email marketing assets
• Social media graphics
• Digital and print presentations
• Event collateral and program materials
• Annual reports and publications
• Digital and print advertisements
• Sales and sponsorship materials
• Develop written content that clearly communicates value to Lancaster County’s business community across multiple platforms.
• Write and refine marketing copy for email campaigns, digital promotions, and marketing materials that align with the Chamber’s voice and tone.
• Manage assigned marketing and communications projects from concept through completion, ensuring alignment with organizational goals and deadlines.
• Assist with the implementation and strategic development of organizational brand and overall marketing & communications plan.
• Executes the development of creative concepts for campaigns, events, and organizational initiatives, ensuring alignment with brand and strategic goals.
• Work collaboratively with all departments to develop marketing materials that support programs, events, and initiatives.
• Communicate proactively with internal stakeholders to ensure clear expectations, timelines, and deliverables for all marketing and communications projects.
• Executes email marketing campaigns from concept through deployment, including audience segmentation and performance tracking.
• Monitor and analyze performance metrics (email, website, and digital campaigns) and apply insights to improve engagement and effectiveness.
• Assist with website content updates, design, and performance optimization using CMS platforms.

Requirements

• Associate’s or Bachelor’s degree in graphic design, marketing, communications, public relations, or related field, or equivalent relevant work experience.
• Ability to work in a fast-paced environment and manage multiple projects simultaneously while meeting deadlines.
• Strong organizational, project management, and time management skills with the ability to manage multiple priorities.
• Initiative to move projects forward.
• Excellent written and verbal communication skills.
• High attention to detail and ability to meet deadlines.
• Creative thinking and ability to contribute ideas for engaging marketing content.
• Ability to work both independently and collaboratively within a team environment.
• Flexible; openness to a variety of work and skill levels
• Proficient in Adobe Creative Suite (InDesign, Illustrator, Photoshop)
• Proficient use of Microsoft Office Products (Word, Outlook, Excel, PowerPoint)
• Proficient use of Canva
• Proficient use of Google Analytics
• Working knowledge of Content Management Systems ( e.g. Wordpress)
• Working knowledge of SEO best practices and implementation
• Experience with email marketing platforms and analytics tools
• Attend regular staff meetings and staff activities.
• Capability to attend and work at Chamber events that occur before or after normal business hours.
• Valid driver’s license and reliable transportation. Ability to travel independently to and from events and programs.
• Additional duties as assigned.