Responsibilities

• Own coupon strategy and customer experience simplification; drive coupon strategy & experience focus areas and reduce friction for customers.
• Partner on capability roadmaps that support the Price & Value vision and correct off-strategy behaviors.
• Manage markdown budget and spend management; optimize across channels and initiatives; drive core KPIs forward.
• Build executive-ready materials and updates that connect offer decisions to outcomes (e.g., engagement, redemption, scan margin, efficiency).
• Act as a core partner for offer creation and assignment—ensuring offers are customer-relevant, operationally feasible, and aligned to strategy across touchpoints.
• Lead weekly offer assignment and support cross-functional planning cadences (including CRM + coupon strategy forums).
• Sponsor and shape test plans and learning questions to validate new capabilities and optimize outcomes (e.g., audience selection logic, ML backend).
• Partner on adoption of new analytics tooling and insights hubs to enable better decisioning and stakeholder self-serve.
• Provide strategic and execution oversight for special coupon projects, including approvals, partner coordination, and ensuring operational readiness (e.g., coupon functionality testing, batch delivery, stakeholder alignment).
• Troubleshoot and resolve customer/colleague-impacting issues tied to coupon rules, exclusions, and fixed promotional periods.
• Mitigate “outlier behavior” and protect profitability by translating insights into guardrails, tests, and governance recommendations; contribute to enterprise communications on coupon distribution or redemption risks.

Requirements

• Bachelor’s degree in Marketing, Business, Economics, Analytics (or related).
• ~6–10+ years relevant experience in marketing strategy, loyalty/CRM, pricing/promo, analytics, or adjacent strategic roles.
• Strong leadership skills, with the ability to prioritize and deliver on multiple concurrent initiatives that have significant financial impact.
• Strong strategic thinking and analytical skills. Demonstrated ability to synthesize facts and insights into concrete, actionable strategies, and tactical plans.
• Excellent communicator, both verbal and written, with the ability to influence at all levels of the organization
• Demonstrated ability to lead complex cross-functional initiatives, translate analysis into strategy, and communicate to senior leadership.
• Strong analytical and business case skills; comfort translating performance into clear recommendations.

Preferred

• Master’s degree (MBA/MS) preferred.
• Experience in pricing/offer strategy disciplines; familiarity with pricing/promo/coupon toolsets and stakeholder ecosystems.
• Demonstrated people leadership or team mentorship experience.

Benefits

• Affordable medical plan options
• 401(k) plan (including matching company contributions)
• employee stock purchase plan
• No-cost programs for wellness screenings, tobacco cessation and weight management
• confidential counseling and financial coaching
• paid time off and flexible work schedules
• family leave and dependent care resources
• colleague assistance programs
• tuition assistance
• retiree medical access and other benefits depending on eligibility
• For more information, visit https://jobs.cvshealth.com/us/en/benefits