Corporate Reputation Lead

Austin, MN (On-site)

$98K/yr – $137K/yrSenior Level8+ years expFull time

Posted 2 days ago

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Job Summary

Own the corporate reputation program and guide enterprise storytelling, media relations, crisis readiness, and executive visibility across cross-functional teams.

  • Oversee strategy for external positioning and proactive communications
  • Lead crisis management, measurement, and executive visibility initiatives

Job Description

Responsibilities

  • Corporate reputation strategy: Execute enterprise strategy to strengthen and protect the company’s reputation and external positioning.
  • External communications & media relations: Oversee proactive corporate storytelling, media engagement and corporate narrative execution.
  • Crisis & issues management: Direct preparedness and response to reputational risks and crisis situations.
  • Executive visibility: Drive thought leadership and external presence for company leadership; work with agency partners to execute on executive visibility priorities.
  • Measurement & insights: Monitor media, sentiment and trends; use data to optimize strategy and performance.
  • Team leadership: Lead and develop the corporate reputation team.
  • Cross-functional alignment: Partner across cross functional teams, including corporate communications, operations, legal, and investor relations to ensure consistent messaging.

Requirements

  • Bachelor’s degree in communications, public relations or related field
  • 8+ years of experience in corporate communications or public relations required; 10+ years of experience in corporate communications or public relations preferred.
  • Proven expertise in media relations, corporate reputation and crisis communications
  • Experience advising senior leaders and operating in complex organizations
  • Strong strategic thinking, communication and leadership skills
  • CPG or manufacturing experience preferred
  • Applicants must not now, or at any time in the future, require employer sponsorship for a work visa.
  • Applicants must be authorized to work in the United States for any employer.

Benefits

  • BENEFITS: Other components of Hormel Foods' total compensation package include comprehensive medical, dental, and vision coverage, discretionary annual merit increases, bonuses and profit sharing, 401(k) with employer match, stock purchase plan, paid time off, free two-year community/technical college tuition for children of employees, and more.
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The Business of HLTH podcast, a HLTH Communications Production, provides an in-depth look at the evolving health sector. We interview investors and innovators, exploring the latest in health tech, longevity and biotech investments, uncovering where capital is moving. Join us for insights into the future of health.

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