Responsibilities

• Drafts, formats, proofreads, and edits descriptive marketing copy for all trade and scholarly frontlist; writing copy for select seasonal priority titles and providing guidance/feedback to thoughtfully craft the copy for the rest of the list.
• Manages and regularly updates the marketing copy for all frontlist and backlist titles, responding to awards, publicity hits, and timely media hooks or anniversaries, to highlight the strongest, most relevant aspects to improve online discoverability and sales.
• Establishes and maintains style guidelines and advises editors, authors, marketing, and sales colleagues to make informed decisions about the direction of content and metadata.
• Hires and supervises the work of freelance writers ensuring tone, theme, style, and quality are achieved.
• Oversees trade citations, entering media coverage into our central database, determining best use of earned media, and maintaining the database’s integrity.
• Manages the production of seasonal catalogs, setting schedules, establishing layout, proofing, and dissemination.
• Acts as the sole marketing representative for producing, vetting, or editing final frontlist jacket copy before books head to the printer.
• Oversees the production of all paperback catalog and cover copy.
• Stays on top of industry trends and best practices for copywriting and metadata maintenance.
• May perform other duties as assigned.