Copywriter

Tallahassee, FL (On-site)

Salary Not AvailableMid Level2+ years expFull time

Posted 2 months ago

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Job Summary

Drive cross-channel travel/tourism campaigns as an agency copywriter, turning briefs into compelling, platform-aware creative with a fast, ego-free mindset.

  • Must-have: 2–5 years agency copywriting and a strong multi-channel portfolio.
  • Standout: Fully onsite Tallahassee, FL with opportunities to shape travel campaigns across channels.

Job Description

Responsibilities

  • · Concept big ideas and campaign platforms with art directors and designers across a variety of travel and tourism brands
  • · Write for everything, including (but not limited to) scripts, radio, taglines, social copy, digital ads, print, OOH, email, and collateral
  • · Develop and maintain brand voices, and know how to flex your tone for different audiences and platforms
  • · Turn strategy and briefs into clear, compelling creative that solves real problems
  • · Present work internally and help sell through ideas with clear, confident storytelling
  • · Manage your own deadlines and keep projects moving, organized, proactive, and reliable
  • · Collaborate tightly with account, strategy, and production teams to get work from idea to launch

Requirements

  • · 2–5 years of copywriting experience at an agency (or similar creative environment)
  • · A portfolio that shows strong campaign thinking, headline craft that’s smart, surprising, and strategically grounded, ranging across channels and tones (playful, inspirational, informative, etc.)
  • · Ability to write short, punchy copy for social and digital and longer-form web, email, or brochure copy when needed
  • · Comfort working fast, taking feedback, and iterating without ego
  • · A naturally curious, hungry, self-starting mindset, always chasing a better line or a smarter angle
  • · Team player attitude. Just good humans who want to do great work.

Benefits

  • · You’ll touch multiple brands and campaigns, not just one account
  • · A chance to shape how people see destinations and experiences around the world
  • · Collaborative, fun, and low-ego creative culture, we take the work seriously, not ourselves
  • · On-site environment in Tallahassee, FL, where you can actually build relationships and riff in real time
  • · Real opportunity to grow your book with concept-driven travel/tourism work that lives across channels
  • · Fully onsite in our Tallahassee, FL office
The Zimmerman Agency logo

The Zimmerman Agency

The Zimmerman Agency is a hyper-integrated marketing communications company providing a significant depth of services including strategic planning, creative + media development, public relations, digital and social media. Headquartered in Tallahassee, Florida, The Zimmerman Agency is a dynamic collaboration of creative communications and people working in synergy to connect an impressive portfolio of clients and their audiences.

Founded in 1987
Tallahassee, FL, US
139 employees (52 in marketing)

Traffic Signals

Monthly Visitors
4K
Traffic Source Mix
Search
30%
Direct
45.8%
Referral
6.7%
Social
15.8%
Paid
1.5%

Headcount Trend

Current headcount: ~141

Marketing Team

Marketing Team Size
44 (31% of company)
Median Career Experience
8 years
Median Tenure
4.4 years