Copywriter

Charlottesville, VA (Hybrid)

$65K/yr – $70K/yrMid Level3+ years expFull time

Posted 2 months ago

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Job Summary

Own cross channel copy and brand voice with tight alignment to business goals, balancing long form information with short promotional messaging for B2B and B2C audiences.

  • Content & Copy Ownership across email, digital and print ads, collateral, social, video, and other channels.
  • Brand Collaboration & Governance with designers and stakeholders to maintain voice and messaging consistency.
  • Editing & Quality Control to ensure accuracy, consistency, and error free execution.

Job Description

Responsibilities
  • Create copy to support key company initiatives across multiple channels, including email, digital and print advertising, collateral, social media, video, and both B2B and B2C communications
  • Partner with internal stakeholders to ensure creative work aligns with business goals and messaging objectives
  • Collaborate with designers to develop concepts and deliverables that strengthen and support the brand
  • Review and proofread marketing materials to ensure accuracy, consistency, and error-free execution
  • Maintain a strong understanding of the company’s markets, products, and services
  • Uphold and adapt brand voice across businesses, audiences, and channels, shifting appropriately between long-form informational copy and shorter, more promotional marketing copy, as well as varying tones and formats across digital and print media
Requirements
  • Bachelor’s degree required from an accredited university, along with 3–5 years of professional experience
  • Demonstrated success developing persuasive marketing and sales copy across print, email, digital advertising, web, and related channels
  • Experience translating brand standards, including voice, tone, and grammar guidelines, into effective market-ready messaging
  • Ability to collaborate effectively with creative teams and business stakeholders to deliver high-quality work on time and on strategy
  • Excellent verbal and written communication skills, including the ability to confidently present and advocate for creative work to stakeholders
  • Collaborative, curiosity-first mindset, especially when responding to feedback from internal stakeholders
  • Strong organizational and time-management skills with the ability to independently manage deadlines and work on multiple projects simultaneously
  • Strong knowledge of AP Style and The Chicago Manual of Style, with exceptional attention to detail
  • Excellent writing, proofreading, and editing skills
Preferred
  • Collaborative, curiosity-first mindset, especially when responding to feedback from internal stakeholders
  • Strong organizational and time-management skills with the ability to independently manage deadlines and work on multiple projects simultaneously
  • Strong knowledge of AP Style and The Chicago Manual of Style, with exceptional attention to detail
  • Excellent writing, proofreading, and editing skills
  • Ability to collaborate effectively with creative teams and business stakeholders to deliver high-quality work on time and on strategy
  • Demonstrated success developing persuasive marketing and sales copy across print, email, digital advertising, web, and related channels
  • Bachelor’s degree required from an accredited university, along with 3–5 years of professional experience
WorldStrides logo

WorldStrides

3.1 Glassdoor

WorldStrides provides educational travel and experiences to more than 530,000 students a year. Founded in 1967 by a middle school social studies teacher from Chicago, the company has since grown to become a leader in experiential learning for students of all ages throughout their lifetime learning journey. In addition to domestic and international travel and study abroad programs, WorldStrides offerings include performing arts, sports, language immersion, career exploration, and service-learning. Each of these experiences helps students to see beyond the classroom and to see the world – and themselves – in new ways. Our global team is 1,500+ strong, united by a passion for what we do. We work with students, parents, and teachers, and behind the scenes too, to deliver experiences that transform lives. Let's get out there - together!Community Guidelines We are happy to address questions you may have, but in order to foster a vibrant and useful online community, we’ve outlined a few guidelines to be followed when posting on the WorldStrides and affiliated brands' social channels . Any comments that are in violation of the guidelines will be removed, and repeat offenders may be blocked. Comments will be removed if they contain:•Profane, inappropriate, threatening or offensive language;•Violations of copyright or intellectual property rights;•Purposefully untrue or misleading statements;•Comments that are meant to derail or hijack constructive conversations;•Personal information of community members or WorldStrides employees; •Posts that link to potentially harmful sites.

Founded in 1967
Charlottesville, Virginia, USA
2.1K employees (107 in marketing)
44% recommend to a friend
47% CEO approval

Traffic Signals

Monthly Visitors
300.8K
Monthly Google Ads Budget
$19.4K
Traffic Source Mix
Search
42.9%
Direct
49.4%
Referral
6%
Social
1.2%
Paid
0.4%

Headcount Trend

Current headcount: ~2.1K

Marketing Team

Marketing Team Size
63 (3% of company)
Median Career Experience
14 years
Median Tenure
3.9 years

Funding

Last Raise
Private Equity, 8 years ago

Funding History

  • Nov 2017
    Private Equity
  • Jan 1998
    Private Equity

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