Responsibilities

• Create compelling, high-performing copy for paid media campaigns, landing pages, email marketing, SMS, product descriptions, blogs, and other digital channels
• Develop persuasive direct-response and brand storytelling content that emphasizes product benefits and encourages conversions
• Write clear, concise, and engaging scripts for Video Sales Letters (VSLs) and other video assets
• Adapt tone, voice, and messaging to suit different audiences, campaigns, and distribution channels
• Optimize all copy for SEO, engagement, and conversion, ensuring compliance with FTC and FDA regulations while maintaining brand consistency
• Collaborate with marketing and content teams to maintain an organized content calendar and ensure timely, accurate deliverables aligned with marketing objectives
• Work closely with Product Development and Customer Experience teams to translate complex information into accessible and educational messaging for consumers
• Partner with Paid Media, Social, Content, Design, and Email/SMS teams to ensure copy aligns with campaign goals and creative strategies
• Serve as a key proofreader for marketing and product assets, including labels, to ensure compliance, accuracy, and consistency across all channels
• Utilize data-driven insights and A/B testing to refine messaging, headlines, and ad copy for better performance