Copywriter

San Mateo, CA (On-site)

$116K/yr – $147K/yrMid Level4+ years expFull time

Posted 4 months ago

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Job Summary

Drive social copy and storytelling for Roblox at scale, turning launches and community moments into concise, platform-tailored content.

  • Own end-to-end copy development for social, from concept to final delivery.
  • Must-have: 4+ years of social/digital copywriting and a strong portfolio.
  • Standout: Deep familiarity with Instagram, TikTok, and YouTube, plus collaboration with design teams.

Job Description

Responsibilities

  • Concept and write social-first ideas across Roblox’s social channels.
  • Craft copy for short-form video, captions, scripts, carousels, and community-driven content.
  • Partner closely with art directors, motion designers, and marketers to develop engaging social storytelling.
  • Translate launches, campaigns, and community moments into compelling social content.
  • Help evolve Roblox’s social voice while maintaining brand consistency.
  • Stay attuned to platform trends and creator culture to identify timely content opportunities.
  • Present creative concepts clearly to internal teams and stakeholders.
  • Lead copy development from concept through final delivery.

Requirements

  • 4+ years of experience in copywriting, ideally focused on social or digital content.
  • A portfolio showing strong conceptual thinking and social-first writing.
  • Excellent instincts for concise, attention-grabbing copy.
  • Deep familiarity with platforms like Instagram, TikTok, and YouTube.
  • Experience collaborating with art directors and designers on creative concepts.
  • Ability to balance speed and craft in a fast-paced environment.
  • Strong communication and presentation skills.
  • Passion for Roblox, its creator community, and gaming culture.
Roblox logo

Roblox

3.7 Glassdoor

Roblox's vision is to reimagine the way people come together. Our mission is to connect a billion people with optimism and civility.What is Roblox?Roblox is a platform where people come together virtually to share experiences. Every day, tens of millions of people from around the world come to Roblox to learn, work, play, connect, communicate, and socialize in immersive digital experiences all built by a global community of creators.Powered by CreatorsRoblox is powered by a global community of millions of developers and creators who produce their own immersive multiplayer experiences each month using Roblox Studio, our intuitive desktop design tool. Any experience imaginable can be created on Roblox.How Popular?Roblox is ranked as one of the top entertainment platforms for audiences under the age of 18 based on average monthly visits and time spent (Comscore). Our popularity is driven purely by the community with millions of people signing up through word of mouth every month.

Founded in 2004
San Mateo, California, USA
7.6K employees (1,039 in marketing)
61% recommend to a friend
67% CEO approval

Traffic Signals

Monthly Visitors
580M
Monthly Google Ads Budget
$50.7K
Traffic Source Mix
Search
27.1%
Direct
70.2%
Referral
1.3%
Social
1.4%
Paid
0%

Headcount Trend

Current headcount: ~7.6K

Marketing Team

Marketing Team Size
305 (4% of company)
Median Career Experience
13 years
Median Tenure
2.6 years
Marketing Roles Posted (Last 30 Days)
2

Funding

Total Funding
$874.5M
Last Raise
$17.7M
Post IPO Equity, 1 years ago

Funding History

  • Oct 2024
    Post IPO Equity
  • Apr 2022
    Series Unknown • $17.7M
  • Aug 2021
    Series Unknown

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