Copywriter

Cincinnati, OH (On-site)

$85K/yr – $122K/yrMid Level3+ years expFull time

Posted 4 months ago

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Job Summary

Drive end-to-end multi-format ad copy and maintain a strong verbal identity for major brands.

  • Own the verbal identity from concept to final delivery.
  • Must-have: 3-5 years of advertising copywriting with demonstrable campaign results.
  • Standout: Access to COHO’s brand portfolio including Secret, Olay, Native, and Gillette.

Job Description

Responsibilities

  • Conceive and execute original copy across multiple advertising formats including digital ads, social media content, video scripts, print campaigns, and out-of-home advertising.
  • You'll own the verbal identity of campaigns from initial brainstorming through final delivery, ensuring every word serves a strategic purpose.
  • Collaborate with art directors and designers during the ideation process to develop fully integrated campaign concepts where copy and visuals amplify each other.
  • Participate in creative presentations, defending your work with confidence while articulating how your copy solutions address client objectives.
  • Conduct thorough research into target audiences, competitive landscapes, and brand voices to ensure your copy resonates authentically.
  • You'll become an expert in each client's business, translating complex products or services into clear, compelling narratives that drive action.
  • Maintain brand voice consistency across all touchpoints while identifying opportunities to evolve tone and messaging for maximum impact.
  • Develop copy guidelines, messaging frameworks, and tone-of-voice documentation that enable scalability without dilution.
  • Manage multiple projects with competing deadlines, adapting your writing style to serve different brands, industries, and objectives.
  • Edit and proofread meticulously—typos aren't just embarrassing, they're brand credibility killers.

Requirements

  • Bachelor's degree in Advertising, Marketing, Journalism, English, Communications, or equivalent professional experience.
  • 3-5 years of advertising copywriting with demonstrable campaign results.
  • Exceptional writing skills with the versatility to shift between brand voices, tones, and formats.
  • Deep understanding of advertising fundamentals including positioning, target audience psychology, the buyer's journey, and conversion-focused messaging.
  • Experience writing for both digital and traditional channels with platform-specific expertise.
  • Understanding of SEO principles, character limits, accessibility best practices, and how copy performs differently across social media platforms, email, paid search, and display advertising.
  • Strong conceptual thinking ability and experience collaborating with art directors and contributing to concept development.
  • Excellent presentation and communication skills with the ability to explain strategic rationale behind creative choices.

Preferred

  • Portfolio showcasing 3-5 years of advertising copywriting with demonstrable campaign results (implied)
  • Ability to develop big ideas that work across entire campaigns (implied)
  • Experience collaborating with art directors and contributing to concept development (implied)

Benefits

  • A challenging, innovative environment where you can directly influence the future of major brands.
  • A supportive, diverse team committed to excellence.
  • Competitive salary and benefits.
Procter & Gamble logo

Procter & Gamble

4.1 Glassdoor

P&G was founded more than 185 years ago as a soap and candle company. Today, we’re one of the world’s largest consumer goods companies and home to iconic, trusted brands, including Always®, Charmin®, Braun®, Fairy®, Febreze®, Gillette®, Head & Shoulders®, Oral B®, Pantene®, Pampers®, Tide®, and Vicks®. The design, development, growth and success of these products—and many more—is thanks to the innovative and insightful minds of our people. From Day 1, you’ll help make everyday life easier for our 5 billion consumers. There is no single equation for success at P&G, because no two P&G people or careers are alike. Just as we strive to deliver a superior consumer experience, we aim to deliver a superior employee value equation as well. With our large global footprint, there are many opportunities to work with P&G in multiple locations. We offer opportunities in approximately 70 countries and continually aim to attract, reward and advance the finest people in the world. Here, we want you to get your career off to a fast start. That's why we don't have any rotational development programs or gradual ramping-up periods: you’ll be able—and encouraged—to dive right in from Day 1. Join us and help make life better through meaningful work that makes an impact from Day 1.

Founded in 1964
Cincinnati, Ohio, USA
95K employees (9,056 in marketing)
81% recommend to a friend
90% CEO approval

Traffic Signals

Monthly Visitors
2.2M
Monthly Google Ads Budget
$2
Traffic Source Mix
Search
29.6%
Direct
51.5%
Referral
16.6%
Social
0.7%
Paid
1.5%

Headcount Trend

Current headcount: ~95.5K

Marketing Team

Marketing Team Size
7,687 (8% of company)
Median Career Experience
15 years
Median Tenure
11.2 years
Marketing Roles Posted (Last 30 Days)
12

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