Responsibilities

• Research and analyze viral videos within the assigned niche to identify trends, patterns, and key elements that drive performance.
• Write persuasive short-form video scripts, including strong hooks, engaging bodies, and clear calls-to-action that follow PBL’s proven frameworks.
• Create detailed editing notes, filming instructions for clients, and optimized captions to ensure each video maximizes watch time and audience engagement.

Requirements

• Understanding of Short-Form Content:
• Strong grasp of structure (hooks, value delivery, CTAs, pacing, and length).
• Understanding of what makes videos go viral and how to engage audiences quickly.
• Proven Copywriting Experience:
• Demonstrated ability to write high-converting, engaging short-form scripts (e.g., TikTok, Reels, YouTube Shorts).
• Ability to craft attention-grabbing hooks and maintain viewer retention throughout.
• Original Work Only:
• Do not use AI tools (e.g., ChatGPT or similar) to write or generate content.
• Highly Organized and Detail-Oriented:
• Keeps projects, files, and communication well-structured and up to date.
• Responsive Communication:
• Must be highly reliable in communication