Responsibilities

• Create conceptual approaches and copy solutions to promote Company products and services to increase member engagement, branding recognition and market penetration goals – Advanced
• Collaborate with business clients and marketing staff to understand and accurately translate marketing communications into clear, cohesive, concise and effective communications piece(s) for campaigns and various media – Assist in leading
• Provide consultative editorial/development services to clients to ensure appropriate copy solutions are used, content accuracy, and grammar consistency in style and image – Assist in leading
• Provide creative solutions for marketing campaigns, product launches and other initiatives – Advanced
• Acquire and maintain a thorough understanding of the product owner’s products, goals and business objectives - Assist in leading
• Keep current with industry standards, competitors' practices, regulatory and copyright considerations and remain up to date on market trends and communications best practices to enhance creativity of product marketing communications
• Analyze quality of work through review of marketing summaries/metrics to determine if copy materials/methodologies were effective, produced the desired results, or need to be changed – Advanced Analysis
• Make presentations to stakeholders and management on marketing campaign initiatives, outlining objectives, action plans, and results – Assist in leading
• Provide input and/or make recommendations for Corporate Marketing Plan modifications due to market environment changes or requirements – Considerable Impact
• Participate, facilitate and/or implement marketing initiatives across all channels, by conceptualizing and translating information into understandable copy and content - Assist in leading

Requirements

• Bachelor’s degree in English, communications, journalism, marketing or the equivalent combination of training, education, and experience
• Advanced knowledge of marketing, advertising, direct response, and corporate communications principles
• Experience in copywriting, communications, editing, and proofreading
• Advanced knowledge of marketing, advertising, direct response and corporate communications principles and communications production processes
• Experience creating conceptual approaches and copy solutions for marketing communications in media to include SEM/SEO methodologies, with minimal editorial supervision
• Advanced research, analytical, and concept organization skills
• Ability to articulate findings in oral/written presentations of creative work to various audiences
• Experience managing/leading multiple projects, resolving conflicting requests, meeting changing requirements/priorities and accomplish marketing goals
• Advanced organizational, time management and problem solving skills
• Ability to work independently and as a member of a team in order to achieve project goals

Preferred

• Advanced knowledge of all marketing communication production processes
• Advanced knowledge of financial services industry and products
• Experience working in a demanding creative environment similar to an advertising agency