Responsibilities

• Write and edit copy for campaign and BAU deliverables across digital channels.
• Translate strategy and creative briefs into clear concepts, headlines, and body copy.
• Adapt messaging to channel context, customer intent, and funnel stage.
• Maintain brand tone of voice while tailoring copy for different audiences.
• Partner with design to produce cohesive creative outputs with strong message-visual fit.
• Support A/B testing with alternative copy directions and structured hypotheses.
• Incorporate legal, compliance, and brand feedback accurately and quickly.
• Build and maintain messaging libraries, style guidance, and reusable copy components.
• Review performance insights and refine copy for stronger engagement and conversion.
• Additional duties as assigned.