Copywriter, Games [Full Time Contract]

New York City, NY (Hybrid)

$50/hr – $60/hrSenior LevelFull time

Posted 4 months ago

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Job Summary

Own the end-to-end concept and copy engine across TV, digital, web, events, commerce, and social, shaping ideas with an Art Director and ensuring every deliverable stays on brand and strategy.

  • Creative Ownership: develop original consumer-facing concepts and cohesive copy across channels.
  • Cross-Functional Leadership: partner with an Art Director and drive ideation, deck flow, and production readiness with stakeholders and vendors.
  • Portfolio Delivery: manage concepts through production and delivery, safeguarding tone and brand alignment across touchpoints.

Job Description

Responsibilities

  • Develop fresh, engaging, and original consumer-facing concepts and copy across multiple channels
  • Write and build decks that flow strategically from marketing initiatives to creative concepts
  • Partner with and Art Director for campaign ideation, development and execution
  • Closely collaborate with cross-functional partners and external vendors
  • Manage creative projects from concept through production and delivery
  • As Senior   Copywriter , you are a communication and conceptual expert across multiple touchpoints. Your deep familiarity with key brands and products will allow you to dive head-first into developing concepts and copy for: Television Commercials, Digital Content, Websites, Events and Cons, E-Comm, Social Media and more. Working alongside an Art Director, you will play a pivotal role in ideation, concept development, writing, editing and proofreading, deck building and flow, ensuring the work is on brand, on tone and on strategy.

Requirements

  • Thrives in a high-volume and comfortable managing multiple projects
  • Partner with and mentor jr team members
  • Can work independently and take initiative
  • Excellent research skills
  • Tapped into cultural and social media trends
  • Enjoy board games, gaming, and trading cards

Benefits

  • Growth and Career Opportunities
  • Flexible Work Hours
  • Innovation, Collaboration and Fun
  • Comprehensive Benefits
  • Other fun Perks!
Spin Master Ltd logo

Spin Master Ltd

3.2 Glassdoor

Spin Master Corp. (TSX:TOY) is a leading global children's entertainment company, creating exceptional play experiences across its three creative centres: Toys, Entertainment and Digital Games. With worldwide toy distribution, Spin Master is best known for award-winning brands including PAW Patrol®, Melissa & Doug®, Bakugan® and Rubik's® Cube, and is the global toy licensee for other iconic properties. Through its in-house entertainment studio, the company creates and produces captivating multiplatform content including powerhouse preschool franchise PAW Patrol, along with other original shows, short-form series and feature films. With an established presence in digital games anchored by Toca Boca® and PiknikTM, Spin Master engages 60 million active users monthly in open-ended, creative and safe play. With 29 offices spanning nearly 20 countries, Spin Master employs more than 2,500 team members globally.

Founded in 1994
Toronto, Ontario, CAN
3.1K employees (824 in marketing)
64% recommend to a friend
62% CEO approval

Traffic Signals

Monthly Visitors
260.8K
Traffic Source Mix
Search
44.7%
Direct
45%
Referral
6.1%
Social
2.4%
Paid
1.5%

Headcount Trend

Current headcount: ~3.1K

Marketing Team

Marketing Team Size
379 (12% of company)
Marketing Roles Posted (Last 30 Days)
2

Funding

Total Funding
$46.5M
Last Raise
$45.8M
Post IPO Secondary, 4 years ago

Funding History

  • Nov 2022
    Post IPO Secondary • $45.8M
  • Aug 2015
    Post IPO Equity • $761.3K

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