Copywriter

Downers Grove, IL (Hybrid)

$75K/yr – $85K/yrMid Level4+ years expFull time

Posted 1 day ago

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Job Summary

Own end-to-end brand, campaign, and lifecycle copy across digital, social, email/SMS, and omnichannel experiences, partnering with design, CRM, and analytics to drive engagement and performance.

  • Lead creative copy across campaigns
  • Collaborate with CRM, Digital, Analytics to align messaging

Job Description

Responsibilities

  • Brand, Campaign & Content Copy
  • Develop creative copy across major brand and marketing initiatives, with a focus on digital, social, and omnichannel campaigns.
  • Partner closely with Art Directors and Designers to concept and execute creative ideas from strategy through execution.
  • Write across a wide range of touchpoints, including brand campaigns, paid and organic social, website content, app content, in-restaurant storytelling, menus, signage, and experiential brand moments.
  • Support storytelling for seasonal initiatives, product launches, Wine Club programs, restaurant openings, and cultural moments.
  • Maintain a strong understanding of premium, lifestyle-driven brand marketing and stay current on cultural, editorial, and advertising trends.
  • Uphold Cooper’s Hawk brand voice and standards with exceptional attention to detail, ensuring all work is cohesive, consistent, and on-brand.
  • Email, SMS & Lifecycle Communications
  • Write and optimize email and SMS copy across marketing, Wine Club, and guest lifecycle communications.
  • Develop subject lines, preview text, body copy, CTAs, and SMS messages that drive engagement, reservations, visits, and member participation.

Requirements

  • Must represent Cooper’s Hawk values
  • 4+ years of experience in an advertising agency, in-house creative team, or idea-led brand environment.
  • A portfolio demonstrating strong conceptual thinking, an elevated brand voice, and effective short-form, performance-oriented copy.
  • Proven experience writing across brand campaigns, digital platforms, and email and/or SMS communications.
  • Strong understanding of digital, social, and lifecycle marketing.
  • Comfort with video and motion storytelling, including scriptwriting and concept development.
  • Exceptional attention to detail and ability to manage multiple projects simultaneously.
  • Solution-oriented, nimble problem solver and collaborative partner.
  • Clear and confident communicator and active listener.
  • Experience across both digital and print mediums.

Preferred

  • Familiarity with Microsoft tools (Teams, PowerPoint, OneDrive) is a plus.
  • Experience with social platforms, in-app content development, social trends, and AI-assisted creative tools is a plus.
  • Hospitality, food & beverage, lifestyle, or premium brand experience is a plus.

Benefits

  • Incredible Discounts:
  • Monthly Dining Allowance
  • 50% Dining and Carryout
  • 40% Retail Wine
  • 20% Retail and Private Events
  • Monthly Complimentary Wine Tasting for Two
  • Medical, Prescription, Dental, Vision Insurance plus Telemedicine and Wellness Program
  • Company Matching 401(k) Retirement Savings Plan
  • Flexible Savings Accounts- Health and Dependent Care
  • Health Savings Account
Cooper's Hawk Winery and Restaurants logo

Cooper's Hawk Winery and Restaurants

Cooper’s Hawk Winery & Restaurants was created with the inspiration of bringing the Napa Valley experience to all of America, by combining an elegant tasting room with a polished casual restaurant and scratch kitchen. Built upon the belief that food and wine hold the power to forge lasting connections, Cooper’s Hawk is home to one of the world’s largest wine clubs with nearly 800k-and-growing member base. The Cooper’s Hawk portfolio currently includes over 70 Cooper’s Hawk Winery & Restaurant locations throughout 14 states, as well as a new “by Cooper’s Hawk” brands introduced in 2022: Piccolo Buco by Luca Issa & Cooper’s Hawk. At Cooper's Hawk, connection is at the heart of everything we do! As a part of our team, you'll join a culture of collaboration, where you'll find the tools, training, and support to succeed, and make a real difference. Join us on this exciting growth journey, as we deliver the extraordinary to our Wine Club Members, and Cooper's Hawk Community. Together, we'll transform moments into memories!Connection. Community. Uncompromising Hospitality.

Founded in 2005
Downers Grove, Illinois, USA
3.4K employees (132 in marketing)

Traffic Signals

Monthly Visitors
850.7K
Monthly Google Ads Budget
$12
Traffic Source Mix
Search
50.9%
Direct
42%
Referral
5%
Social
1.7%
Paid
0.3%

Headcount Trend

Current headcount: ~3.4K

Marketing Team

Median Career Experience
6 years
Median Tenure
5.1 years
Marketing Roles Posted (Last 30 Days)
1

Funding

Last Raise
Private Equity, 7 years ago

Funding History

  • Jul 2019
    Private Equity

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