Copy Lead

New York City, NY (Hybrid)

$116K/yr – $175K/yrSenior Level7+ years expFull time

Posted 5 weeks ago

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Job Summary

Own and scale Robinhood’s brand voice across launches and campaigns, shaping strategy, writing clear witty copy, and building a scalable copy framework with a growing team.

  • Own and evolve the brand voice across product launches and campaigns.
  • Lead a copy team and influence cross-functional partners to deliver on-brand messaging.
  • Develop scalable copy frameworks that keep messaging concise, human, and distinct.

Job Description

Responsibilities

  • Identify, define and optimize strategic copy frameworks across product launches, brand initiatives, and events
  • Develop Robinhood's brand voice across channels: broadcast, audio, digital, social, print, and beyond
  • Drive consistency of voice across products and our brand
  • Write taglines, product headlines, and brand messaging that is clear, witty, and unmistakably on-brand
  • Collaborate with designers, motion designers, producers, and strategists to build coordinated, cross-channel work
  • Functionally lead and develop a team of copywriters
  • Partner with Content and Strategy teams to ensure copy is both on-brand and strategically grounded
  • Present work clearly and confidently to cross-functional partners and stakeholders
  • Find opportunities to push the brand's voice forward — balancing consistency with fresh creative thinking
Robinhood logo

Robinhood

3.6 Glassdoor

Trade. Invest. Earn. rbnhd.co/social_media_disclosures

Founded in 2013
Menlo Park, California, USA
4.3K employees (250 in marketing)
59% recommend to a friend
65% CEO approval

Traffic Signals

Monthly Visitors
48.1M
Monthly Google Ads Budget
$2M
Traffic Source Mix
Search
15.3%
Direct
81.1%
Referral
2.4%
Social
0.8%
Paid
0.2%

Headcount Trend

Current headcount: ~4.4K

Marketing Team

Marketing Team Size
154 (4% of company)
Median Career Experience
11 years
Median Tenure
2.4 years
Marketing Roles Posted (Last 30 Days)
2

Funding

Total Funding
$6.2B
Last Raise
$648.3M
Post IPO Secondary, 4 years ago

Funding History

  • May 2022
    Post IPO Secondary • $648.3M
  • Feb 2021
    Private Equity • $2.4B
  • Jan 2021
    Series H • $1B

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