Copy & Content Lead, Launches

San Francisco, CA (Hybrid)

$255K/yr – $320K/yrSenior LevelFull time

Posted 4 months ago

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Job Summary

Lead creative storytelling for product launches from concept to multi-format execution, partnering with marketing and engineering to connect brand narrative with product depth.

  • Own the end-to-end narrative for launches across channels.
  • Must-have: experience leading product-launch creative from concept through execution.
  • Standout: cross-functional collaboration with product, design, and engineering to translate technical depth into storytelling.

Job Description

Responsibilities

  • Own the creative narrative for product launches end to end, from messaging strategy and core concept, through final execution across channels and formats.
  • Partner with product marketing and brand marketing to shape narratives that connect brand storytelling with product capabilities and differentiation.
  • Develop core creative concepts for launches, working closely with design to bring them to life across formats.
  • Collaborate with engineering and product teams to build the technical depth needed to find stories that go beyond the surface.

Requirements

  • Education requirements: We require at least a Bachelor's degree in a related field or equivalent experience.
  • Location-based hybrid policy: Currently, we expect all staff to be in one of our offices at least 25% of the time. However, some roles may require more time in our offices.
  • Visa sponsorship: We do sponsor visas! However, we aren't able to successfully sponsor visas for every role and every candidate. But if we make you an offer, we will make every reasonable effort to get you a visa, and we retain an immigration lawyer to help with this.

Preferred

  • Have deep experience leading creative for product launches, from concept through execution.
  • Come from a copy background and think like a creative director, developing the core idea and shaping how it comes to life visually.
  • Have genuine technical fluency with AI and can translate that understanding into product storytelling that goes beyond features.
  • Have experience writing and directing videos and multi-format launch content.
  • Can partner effectively with product marketing and brand design teams, balancing technical accuracy with creative impact.
  • Thrive in a fast-moving, collaborative environment and can manage competing priorities across multiple launches without losing the thread.

Benefits

  • competitive compensation and benefits
  • optional equity donation matching
  • generous vacation and parental leave
  • flexible working hours
  • a lovely office space
Anthropic logo

Anthropic

4.3 Glassdoor

We're an AI research company that builds reliable, interpretable, and steerable AI systems. Our first product is Claude, an AI assistant for tasks at any scale.Our research interests span multiple areas including natural language, human feedback, scaling laws, reinforcement learning, code generation, and interpretability.

Founded in 2021
3K employees (168 in marketing)
82% recommend to a friend

Recent Ads

Traffic Signals

Monthly Visitors
11.6M
Monthly Google Ads Budget
$175.7K
Traffic Source Mix
Search
38.4%
Direct
48.7%
Referral
11.3%
Social
1.2%
Paid
0.4%

Headcount Trend

Current headcount: ~3K

Marketing Team

Marketing Team Size
130 (4% of company)
Median Career Experience
14 years
Median Tenure
1.1 years
Marketing Roles Posted (Last 30 Days)
7

Funding

Total Funding
$63.7B
Last Raise
$30B
Series G, 1 months ago

Funding History

  • Feb 2026
    Series G • $30B
  • Sep 2025
    Series F • $13B
  • May 2025
    Debt Financing • $2.5B

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