Copy of COMMUNITY RELATIONS DIRECTOR

Kimberly, WI (On-site)

$50K/yr – $60K/yrSenior LevelFull time

Posted 2 weeks ago

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Job Summary

Own brand standards and demand-gen style marketing for an assisted living portfolio with emphasis on referrals, local events, and turning inquiries into tours and move-ins.

Brand and market ownership: define standards, materials, and local campaigns to drive occupancy.
Audience and channels: healthcare pros, families, and community groups through events, tours, and partner referrals.
Measurement and ops: track inquiries, lead tracking, weekly reports, and KPI benchmarking to optimize occupancy.

Job Description

Responsibilities\n

Develop and maintain brand standards and guidelines for Frontida Assisted Living, Frontida Management Group and their respective clients.

Develop and implement comprehensive sales strategies to attract potential residents to our assisted living community.

Conduct market research to identify target demographics and assess competitor offerings.

Assist in developing compelling marketing materials, including brochures, advertisements, and digital content, to effectively communicate the benefits of our facility.

Build and maintain relationships with referral sources, such as healthcare professionals, social workers, and community organizations, to generate leads.

Coordinate and participate in community events, workshops, and seminars to raise awareness of our assisted living community and establish our presence in the surrounding community.

Conduct tours of the community for prospective residents and their families, highlighting the amenities and services we offer.

Uphold our commitment to providing exceptional customer service and fostering a supportive and welcoming environment for residents and their families.

Report on the performance and efficiency of campaigns to assist with the development of key performance indicators and benchmarks.

Work with the Executive Directors to train team members on answering the phone, taking complete messages, customer service, touring prospects, and preparing the community for tours.