Responsibilities

• Partner with Sr. Manager and media agency to develop media plans and optimizations that deliver on our performance goals.
• Coordinate with Creative and the agency to deliver assets on time; maintain specification checklists and submit high quality briefs.
• Build and QA trafficking sheets and naming conventions; submit to agency/platforms and ensure campaign setups match briefs.
• Maintain campaign calendars, test roadmaps, and status trackers across Amazon Ads, paid social, and paid search.
• Share performance insights with cross-functional teams and develop Creative team’s understanding of best practices and platform developments.
• Update pacing/budget trackers; flag over/under-delivery risks and propose reallocation options.
• Support experiment execution (creative, audience, bidding): build test matrices, ensure clean naming, monitor results, and document learnings.
• Own UTM hygiene and taxonomy; partner with AdTech to validate pixels, conversion events, and attribution mapping.
• Coordinate finance operations: intake IOs/POs, reconcile monthly invoices with delivery reports, and track vendor credits.
• Monitor competitive ads and placement trends in SVOD/AVOD/FAST; capture examples and share monthly roundups.

Requirements

• Expirence in digital/performance media (agency or in-house). Entertainment/streaming experience is a plus.
• Familiarity with Amazon Ads concepts and/or strong interest to learn quickly; some experience with Meta Ads Manager and Google Ads required.
• Comfort with spreadsheets (Google Sheets/Excel: vlookups, pivots) and presentation tools (Slides/PowerPoint). Basic SQL/Tableau/Looker familiarity is a plus.
• Understanding of key KPIs (CTR, CVR, CAC, ROAS, LTV basics) and attribution fundamentals; exposure to MMPs and GA4 is helpful.
• Experience working with external partners or agencies and juggling multiple deadlines.

Preferred

• Entertainment/streaming experience is a plus
• Basic SQL/Tableau/Looker familiarity is a plus
• exposure to MMPs and GA4 is helpful