Responsibilities

• Execute lifecycle marketing campaigns across channels, including email, SMS, and in-app or web communications
• Support campaign setup, QA, deployment, and performance tracking within marketing automation platforms (e.g., HubSpot, Salesforce Marketing Cloud, TrueDialog, etc.)
• Assist in building and optimizing customer journeys, including onboarding, nurture, retention, and win-back campaigns
• Collaborate with cross-functional teams to align messaging with promotions, service updates, and market launches
• Maintain campaign calendars and ensure timely delivery of all lifecycle communications
• Monitor campaign performance and provide reporting on key metrics such as open rates, click-through rates, conversion, and churn reduction
• Conduct A/B testing to optimize messaging, timing, and channel effectiveness
• Support database segmentation and audience targeting to improve personalization and engagement
• Ensure compliance with opt-in/opt-out regulations and data privacy standards (TCPA, CAN-SPAM, etc.)
• Assist with content development, including writing and editing customer-facing communications

Requirements

• Bachelor’s degree in Marketing, Communication, Business, or related field, plus one to three years of experience in lifecycle marketing, CRM marketing, or digital marketing.
• Experience with marketing automation tools and CRM platforms preferred
• Strong understanding of email and SMS marketing best practices
• Analytical mindset with the ability to interpret campaign data and performance metrics
• Excellent written and verbal communication skills
• Highly organized with strong attention to detail and ability to manage multiple campaigns simultaneously
• Experience in telecom, subscription-based services, or high-growth environments is a plus
• Valid driver’s license

Preferred

• Experience with marketing automation tools and CRM platforms preferred
• Experience in telecom, subscription-based services, or high-growth environments is a plus

Benefits

• Competitive compensation package
• Health, Dental and Vision insurance
• 401k match
• Paid time off and other generous benefit programs
• Tuition reimbursement