Responsibilities

• Support the execution of global paid brand social campaigns across platforms such as TikTok, Instagram, YouTube, Pinterest, and emerging social channels.
• Assist the social advertising team with campaign setup inputs, including creative specs, asset naming conventions, flighting details, and tracking requirements.
• Partner with the Senior Manager and execution teams to ensure smooth handoff from strategy to activation, helping campaigns launch on time and run as planned.
• Own the trafficking of creative assets for paid social campaigns, ensuring correct formatting, platform specifications, timelines, and versioning across regions.
• Coordinate closely with Creative, Integrated Marketing and Media to ensure timely delivery of assets aligned to campaign objectives.
• Maintain creative QA standards, ensuring assets meet brand guidelines, platform requirements, and localization needs across global markets.
• Act as a key point of contact between internal team members and external partners for paid social asset delivery, timelines, and feedback routing.
• Participate in campaign kickoff calls to align on asset needs, deadlines, and platform requirements.
• Support communication across NA, EMEA, and APAC teams to help ensure regional clarity and executional consistency.
• Build and maintain global paid social trackers, asset lists, and campaign documentation to ensure visibility and transparency across teams and markets.
• Assist in updating standard methodologies, trafficking workflows, and paid social process documentation as platforms and capabilities evolve.
• Support reporting preparation by helping prioritize campaign inputs, creative rotations, and performance notes.
• Stay curious about the paid social landscape, including new ad formats, content developed by creators, and platform innovations.
• Learn how paid social supports brand awareness, consideration, and new customer growth within an integrated marketing ecosystem.