Conversion Rate Optimization Specialist at Softline Solutions | Glendale, CA | $90K/yr – $120K/yr

Softline Solutions

Conversion Rate Optimization Specialist

Glendale, CA (On-site)

$90K/yr – $120K/yrSenior Level5+ years expSalaried Ft

Posted 5 months ago

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Job Summary

Drive CRO strategy and optimization initiatives to boost lead generation and revenue by owning testing priorities and cross-functional alignment.

Must-have: 5+ years in CRO, experimentation, and analytics with A/B testing and web analytics.
Standout: Cross-functional collaboration with Product, Analytics, and Paid Media to align landing pages and measurement.

Job Description

Responsibilities

lead the ownership, development, and execution of our conversion rate optimization strategy, utilizing your expertise in web analytics, A/B testing, and UX design to drive measurable results
Establish and govern the testing prioritization framework to ensure resources are focused on high-impact, high-confidence experiments that drive measurable lead & revenue growth
Collaborate with paid media leadership to ensure landing page strategies align with media buying objectives to optimize Quality Scores and conversation rate
Work closely with Product Manager, Web to ensure landing page design and implementation is line with holistic site development and activity
Lead implementation with UX, design, and other resources as necessary
Partner with analytics team to validate that testing priorities address the highest-value business risks, acting as the solution architect (owning the what and how to test) while relying on the analytics team for diagnostic insights and final financial impact verification
Analyze data and identify opportunities to improve conversion rates and user engagement
Stay updated on industry trends and best practices in conversion rate optimization
Conduct user research and usability testing to inform optimization strategies
Monitor and report on key metrics to track the success of optimization efforts

Requirements

5+ years of experience in CRO, digital optimization, or analytics-driven roles
Background in experimentation, A/B testing, and web analytics
Strong understanding of website content management systems, including major eCommerce platforms
Advanced statistical and analytical skills with the ability to translate data into clear, actionable optimization recommendations
Demonstrated ability to combine analytical rigor with creative problem-solving to drive performance improvements
Ability to balance immediate “quick wins” (e.g. copy testing) with long-term structural optimization strategist (e.g. page architecture)
Expertise with Google Analytics, Google Ads, Meta ads, and other digital analytics and optimization tools

Softline Solutions

At Softline Solutions, we understand that no matter what surface you play, run or walk on, safety and comfort are a priority. Softline Solutions was founded to research and fulfill the need for safer, cleaner and sustainable playground and recreation surfaces. This research led to the manufacturing of Pour In Place safety surface systems and other unique specialist surfacing systems to meet global safety standards without compromising the environmental footprint.Softline Solutions' team of consultants work with clients throughout North America from design through to successful installation of custom surfaces for playgrounds, courtyards, trails, and running tracks. Among our surface systems, we are pleased to share that Softline's FirstBaseTM surfaces are certified by IPEMA (International Playground Manufacturers Association).Our commitment to quality is the unparalleled focus to deliver high-quality products and service to our customers to ensure absolute safety for the children. You may read more about IPEMA at www.ipema.org or visit our website at https://www.softlinesolutions.net/certifications.

Founded in 2006

Canada, North Carolina, USA

21 employees (1 in marketing)

www.softlinesolutions.net