Responsibilities

• Behavioral Research & Insight - Analyze heatmaps, session recordings, FullStory, and GA4 to identify friction points, drop-off patterns, and conversion opportunities across the site
• Behavioral Research & Insight - Document behavioral findings and translate them into clear, prioritized observations that inform test ideas, UX improvements, and design decisions
• Behavioral Research & Insight - Surface insights to the broader web team to contribute to UX strategy — not just the testing pipeline
• Test Ideation & Hypothesis Development - Generate data-backed test ideas and write structured hypotheses that clearly articulate the problem, proposed change, and expected outcome
• Test Ideation & Hypothesis Development - Collaborate with the Manager to align the test backlog with the CRO strategy and business priorities
• Test Ideation & Hypothesis Development - Track prior experiments to build on learnings and avoid redundancy
• Testing Roadmap & Pipeline Execution - Own and maintain the monthly testing roadmap, keeping it accurate and prioritized
• Testing Roadmap & Pipeline Execution - Manage every test through the full pipeline - brief, Asana ticket creation, design coordination, dev handoff, QA, launch, and monitoring
• Testing Roadmap & Pipeline Execution - Maintain clear documentation and ticket hygiene so stakeholders always have visibility into test status
• Experiment Setup & QA - Configure all experiments in Webflow Optimize, including audience segmentation, traffic allocation, goal tracking, and variant logic

Requirements

• 2-4 years of experience in CRO, digital marketing, UX research, or web analytics
• Hands-on experience setting up and managing A/B tests in an experimentation platform (Webflow Optimize, Optimizely, VWO, or similar)
• Proficiency with behavioral analytics tools (FullStory, Hotjar, or equivalent) and comfort with heatmaps and session recordings
• Working knowledge of GA4 for funnel analysis and performance tracking
• Strong written communication skills - able to write clear hypotheses, experiment briefs, and post-test reports
• Organized and process-oriented, with experience managing multiple workstreams or projects simultaneously
• Analytical mindset with the ability to interpret experiment data and translate it into actionable recommendations
• Experience working within a B2B SaaS or enterprise marketing organization

Benefits

• Equity & Rewards
• Restricted Stock Units (RSUs)
• Employee Stock Purchase Plan (ESPP)
• Time Off & Wellbeing
• Flexible time off
• Paid company holidays and paid sick time
• Gender-neutral parental leave
• Grandparent leave
• Insurance & Financial Security
• Medical, dental, and vision coverage