WordPress Landing Page Manager
FirmPilot
Miami, FL (Remote)
$100K/yr - $135K/yrIn-houseFull-timeSenior level5+ years exp.
4 days ago
Conversion Rate Optimization Specialist
Draper, UT (On-site)
Salary Not AvailableSenior LevelFull time
Posted 5 months ago
Top 1% of applicants do these two things.
The other 99% submit and hope. You're about to do something different.
Job Summary
This role centers on optimizing conversions and driving lead generation through CRO, landing page and form optimization, and A/B testing, while also handling web development and WordPress maintenance. It requires a mix of front-end skills, analytics, and collaboration with marketing to ensure fast, mobile-friendly experiences. The position combines strategy with hands-on execution across design, development, and performance analysis.
Job Description
Responsibilities
- Conversion Rate Optimization & Lead Generation
- Design and execute CRO strategies to increase website lead volume and quality
- Analyze user behavior (heatmaps, session recordings, funnel analytics) and implement improvements
- Optimize landing pages, forms, CTAs, and chatbot flows
- Conduct A/B testing to improve conversion performance
- Support SEO initiatives and generative search visibility strategies
- Monitor KPIs and produce performance reports with actionable insights
- Web Development
- Design, code, test, and deploy responsive websites and web applications
- Maintain and optimize existing WordPress sites
Requirements
- Bachelor’s degree in Computer Science, Information Technology, Web Development, or related field
- Strong proficiency in: HTML5 CSS3 JavaScript (ES6+)
- Experience with: PHP and MySQL WordPress development and customization
- Working knowledge of responsive design principles
- Proficiency in Adobe Creative Suite (Photoshop, Illustrator)
- Strong analytical and problem-solving skills
- Ability to manage multiple projects in a fast-paced environment
Preferred
- Experience with A/B testing tools and analytics platforms (Google Analytics, Hotjar, etc.)
- Basic JavaScript/jQuery for interactive elements
- Familiarity with SEO best practices
- Experience integrating chatbots or AI-driven lead capture tools
- Understanding of business finance or equipment financing industry
- Experience supporting social media graphics and marketing assets
Benefits
- Full Benefits
- Market Compensation (DOE)
- competitive compensation (DOE)
Commercial Funding Partners
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