Responsibilities

• Own the CRO roadmap. Maintain a prioritized backlog of experiments across acquisition, activation, checkout, and retention. Decide what we test next and why.
• Run rigorous experiments. Design, launch, and analyze A/B and multivariate tests. Define hypotheses, success metrics, and minimum detectable effects up front; call results honestly, including the losers.
• Map and fix the funnel. Instrument and analyze the full journey (landing, browse, add-to-cart, checkout, post-purchase) to find drop-off points and quantify the upside of fixing them.
• Optimize for mobile. Treat mobile as a first-class surface. Diagnose mobile-specific friction (load time, tap targets, form flows, checkout) and drive improvements.
• Improve marketing funnels. Partner with marketing on landing pages, paid traffic destinations, lifecycle/email flows, and onboarding to lift conversion from click to customer.
• Write the specs. Translate insights into clear product requirements, wireframe-level direction, and tickets engineering and design can act on.
• Close the loop on data. Build and maintain dashboards. Make sure tracking is trustworthy and that the team can see what is working.
• Drive the cross-functional rhythm. Run the experiment review cadence; keep design, engineering, and marketing aligned on what is shipping and what we learned.

Requirements

• 3+ years in CRO, growth product, growth marketing, or product management with a clear conversion focus, across both e-commerce/DTC and SaaS/app environments.
• Direct-response and e-commerce marketing experience. You understand the discipline of selling (offer, hook, urgency, proof, friction) and you have optimized real revenue funnels, not just engagement metrics. You think in terms of conversion, AOV, and ROAS.
• SaaS and app funnel optimization experience. You have optimized signup, onboarding, activation, and subscription/upgrade flows, and you understand metrics like activation rate, trial-to-paid conversion, and churn, not just one-time-purchase funnels.
• A track record of designing and running experiments that produced measurable conversion or revenue improvements.
• Fluency with web and mobile analytics; comfortable defining metrics, reading funnels, and judging statistical significance without hand-waving.
• Strong product instincts: you can prioritize ruthlessly and write specs that ship.
• Comfort working hands-on in a small team. You do the work, not just direct it.
• Clear written communication; you can make a recommendation and defend it with data.

Preferred

• Experience optimizing mobile-first experiences and native or hybrid mobile apps.
• Familiarity with lifecycle/email marketing and paid-acquisition funnels.
• Basic comfort with HTML/CSS/JS or SQL, enough to be dangerous and self-sufficient.
• Background in gifting, greeting cards, seasonal/occasion-driven commerce, or other businesses with sharp demand cycles.