Conversion Rate Optimization (CRO) Strategist at | USA

Conversion Rate Optimization (CRO) Strategist

USA (Remote)

Salary Not AvailableMid LevelFull time

Posted 2 months ago

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Job Summary

Own the CRO funnel optimization and rapid AI-assisted page experiments to lift conversions, AOV, and retention across direct-response copy, landing pages, and checkout flows.

Direct Response Copywriting and AI-assisted landing pages drive high-velocity iteration.
Backend & Funnel Optimization with a rigorous 3-phase A/B testing lifecycle to maximize AOV and retention.
Collaborate with marketing to align traffic, copy, and creative strategy across the funnel.

Job Description

Responsibilities

Direct Response Copywriting: Write highly effective, branded conversion copy across all touchpoints, including landing pages, listicles, and product pages.
AI-Assisted Development: Build, code, and deploy flawlessly optimized landing pages from scratch utilizing AI tools (such as Claude Code) to maintain a high iteration velocity.
Backend & Funnel Optimization: Analyze and optimize the cart drawer, checkout flow, and subscription portals to maximize Average Order Value (AOV) and customer retention.
Scientific A/B Testing: Manage a continuous, rigorous 3-phase testing lifecycle: Hypothesis: Documenting the exact variable being tested and the psychological assumption behind it; Verdict: Analyzing the quantitative outcome and statistical significance; Evolution: Applying the documented data to build subsequent tests and compound our internal learnings.

Requirements

Extensive professional background in direct response copywriting, with a deep understanding of consumer psychology and conversion principles.
Proven track record of building and optimizing high-converting funnels specifically within the e-commerce niches.
Technical proficiency in AI-assisted web development (Claude Code, etc.) to independently launch and iterate on landing pages without relying on a separate development team.
Fluency in AI image generation tools (Midjourney, Nanobanana, etc.) to independently create required product and editorial visual assets.
Strong analytical capabilities, with the ability to interpret raw ad and site data and translate it into actionable structural or copy adjustments.
Team Dynamics: We value proactive, concise communication. You will operate with a high degree of autonomy but are expected to seamlessly integrate with our marketing team to align on traffic and creative strategies.
Reporting: You must be highly organized, providing clear hypotheses, data findings, and project timelines of all tests.
Feedback: We are a data-first team. You must be comfortable giving and receiving direct, objective feedback based on performance metrics rather than subjective design preferences.