Responsibilities

• Translate leadership objectives into prioritized initiatives, roadmaps, and quarterly plans.
• Develop and manage a structured A/B and multivariate testing program, from hypothesis generation to test execution and analysis.
• Analyze on-site user behavior to identify friction points, drop-offs, and usability issues.
• Use insights from heatmaps, session recordings, surveys, and usability testing to form data-driven hypotheses
• Advocate for best-in-class customer experience practices that align with brand and conversion objectives.
• Partner with design, development, and analytics teams to implement and validate tests accurately.
• Track and measure the performance of experiments, reporting insights, and recommendations to stakeholders.
• Monitor and analyze key CRO metrics, including: Add-to-Cart Rate, Conversion Rate (CVR), Checkout Abandonment Rate, Average Order Value (AOV), Bounce Rate, Session Duration / Engagement Rate, Exit Rate
• Develop clear actionable reports and dashboards to communicate test outcomes and ongoing performance trends.
• Translate insights into business recommendations and prioritize optimization opportunities.