Responsibilities

• Own the end-to-end A/B and multivariate testing lifecycle — from hypothesis formation through test design & build, QA, launch, analysis, and reporting
• Maintain and prioritize a structured experimentation backlog grounded in data, customer research, and business goals
• Partner with CRM and marketing teams to design and test personalized experiences by customer segment, using behavioral and transactional signals to inform targeting logic
• Partner with product and engineering to ensure winning variant implementation
• Build post-test documentation that captures learnings and informs future roadmap decisions
• Analyze conversion funnels across device types to identify drop-off points and high-impact optimization opportunities from landing through cart and checkout
• Work with GA4 and Quantum Metric analytics to pull and interpret session-level, transaction-level, and event-level data
• Monitor core KPIs on an ongoing basis, surfacing anomalies, trends, and opportunities proactively
• Translate quantitative findings into actionable hypotheses; complement with qualitative signals from session recordings, heatmaps, and VOC data
• Drive measurable improvement across the team's core performance indicators: Site revenue and revenue per session across all traffic channels and device types