Responsibilities
• Own the CRO roadmap. Maintain a prioritized backlog of experiments across acquisition, activation, checkout, and retention. Decide what we test next and why.
• Run rigorous experiments. Design, launch, and analyze A/B and multivariate tests. Define hypotheses, success metrics, and minimum detectable effects up front; call results honestly, including the losers.
• Map and fix the funnel. Instrument and analyze the full journey (landing, browse, add-to-cart, checkout, post-purchase) to find drop-off points and quantify the upside of fixing them.
• Optimize for mobile. Treat mobile as a first-class surface. Diagnose mobile-specific friction (load time, tap targets, form flows, checkout) and drive improvements.
• Improve marketing funnels. Partner with marketing on landing pages, paid traffic destinations, lifecycle/email flows, and onboarding to lift conversion from click to customer.
• Write the specs. Translate insights into clear product requirements, wireframe-level direction, and tickets engineering and design can act on.
• Close the loop on data. Build and maintain dashboards. Make sure tracking is trustworthy and that the team can see what is working.
• Drive the cross-functional rhythm. Run the experiment review cadence; keep design, engineering, and marketing aligned on what is shipping and what we learned.