Responsibilities

• Lead and manage a team of 2–4 employees and contractors, including remote and international resources, providing direction, quality oversight, and professional development
• Own online and offline conversion tracking strategy and implementation across Google Ads, Meta, LinkedIn, Microsoft Ads, and other paid channels
• Architect and maintain data pipelines and reporting infrastructure to support client measurement needs at scale
• Design and manage GA4 configurations, GTM containers, and tagging frameworks across a diverse client portfolio
• Oversee offline conversion tracking integrations, including CRM-to-ad-platform data flows via tools like HubSpot and Zapier
• Build and maintain client-facing dashboards and performance reports in Looker Studio and BigQuery
• Serve as the internal subject matter expert on measurement best practices, consent frameworks, and attribution methodology
• Collaborate with account management and paid media teams to scope, prioritize, and deliver BI projects across competing client demands
• Evaluate and implement AI-assisted automation to improve operational efficiency and reduce manual effort across the team
• Define and document processes, SOPs, and quality standards for the BI function

Requirements

• Conversion tracking — end-to-end implementation and QA across major ad platforms (Google, Meta, Microsoft, LinkedIn)
• Offline conversion tracking — CSV uploads, API-based data ingestion, CRM-to-platform pipelines
• Google Tag Manager — container management, custom triggers/variables, consent mode
• GA4 — event schema design, data stream configuration, debugging
• HubSpot — CRM integration, lead tracking, and ad platform sync
• Zapier and equivalent workflow automation tools
• Looker Studio — dashboard creation and data source management
• BigQuery — working familiarity with querying and data organization for reporting
• Project management — ability to triage and execute across multiple high-priority workstreams simultaneously
• Team leadership — experience managing full-time employees and contractors across time zones

Preferred

• Intermediate to advanced SQL (CTEs, window functions, aggregation)
• Experience with AI automation tools (n8n, Make, or similar)
• Familiarity with API-based ad platform integrations
• Prior experience in a digital or paid media agency setting