Responsibilities

• Own the organic discoverability strategy across a major PlayStation portfolio.
• Develop SEO and GEO strategies that improve visibility across Search, AI Overviews and LLM-powered answer engines.
• Partner with Editorial and Product teams to define content and optimisation priorities based on customer demand, business objectives and search behaviour.
• Lead keyword, intent and entity research to identify new opportunities across content, site architecture and customer journeys.
• Drive optimisation across technical SEO, on-page SEO, semantic content, structured data, metadata and internal linking.
• Partner with Analytics teams to prioritise opportunities using search demand, performance data and commercial impact.
• Work with Product and Engineering teams to influence platform improvements that increase discoverability and retrieval.
• Design and execute SEO and GEO experiments, document learnings and scale successful approaches.
• Monitor emerging developments across Search and AI, translating industry change into practical recommendations.
• Coach junior specialists and champion organic search best practices across Consumer Engagement.

Requirements

• 8 years+ experience leading enterprise SEO programs for large global websites.
• Strong understanding of modern organic discovery, including SEO, GEO and AI search.
• Experience optimising for AI-powered search experiences.
• Proven experience developing SEO strategy and translating insights into measurable business outcomes.
• Experience across content optimisation, technical SEO and analytics.
• Commercial mindset with the ability to prioritise initiatives based on business value.
• Strong stakeholder management and influencing skills.
• Experience with enterprise SEO platforms, analytics tools and performance reporting.
• Excellent written and verbal communication skills.
• Demonstrable enthusiasm for gaming and strong knowledge of the PlayStation ecosystem.

Preferred

• Experience with Adobe Experience Manager.
• Knowledge of structured data, entity optimisation and knowledge graphs.
• Experience working across global markets.
• Passion for gaming with strong knowledge of PlayStation products and franchises.

Benefits

• In addition, this role is eligible for benefit offerings that include medical, dental, and vision. Click here to learn more.