Responsibilities

• Coordinate the content writing needs of the organization to deliver unique, relevant, compelling content.
• Research, write and edit content.
• Proof all levels of copy provided from internal and external resources to ensure proper messaging.
• Understand personas and messaging of marketing campaigns and create copy to suit.
• Work cross functionally to provide assigned targeted content on time and on scope.
• The Content Writer/ Coordinator is responsible for generating impactful properly positioned content.
• The Content Writer has the responsibility for articulating value-driven information through the creation of whitepapers, eBooks, infographic content and brochures.
• The Content Writer works to ensure messages are consistent with the overall brand messaging and identity.

Requirements

• Minimum 2-5 years’ professional B2B experience as a copywriter or in a communications role.
• BS degree in Journalism, PR, Communications or Marketing.
• Possess excellent written and verbal communication skills.
• Ability to write for all forms of communication, collateral and assets.
• Ability to learn product information quickly to effective positioning in ever-changing market conditions.
• Ability to handle the pressure of meeting tight deadlines and adapt to rapidly changing priorities.
• Must be proficient in Microsoft Office suite of products (including strong knowledge of Word).

Preferred

• Strategic positioning experience and development of content deliverables aligned to campaign needs.
• Experience defining communications and content campaign strategy.
• Knowledge and use of project management tools such as Microsoft Project, Basecamp or similar.
• Experience managing deliverables of third party content vendors.
• 5 year’s professional communication experience in the healthcare industry.