Responsibilities

• Report to the Marketing Content Manager and Vice President of Marketing, serving as a seasoned individual contributor on the content team
• Bring a strategic, agency-informed perspective to a highly collaborative marketing team; proactively pitch campaign concepts and content initiatives
• Own the development of high-impact, conversion-focused content across channels, including long-form articles, ad copy, landing pages, thought leadership, and campaign assets
• Execute integrated content campaigns aligned to brand, demand generation, and product marketing goals
• Ensure all content adheres to brand standards and style guidelines (modified Associated Press style), maintaining a high bar for quality and consistency
• Assist with the development and oversee client communications, including newsletters, email campaigns, and lifecycle content
• Collaborate cross-functionally with designers, demand gen, product marketing, and leadership to bring integrated campaigns to life

Requirements

• 3-5+ years of professional content creation experience, preferably within an advertising agency or fast-paced in-house marketing team
• Proven ability to create strategic, campaign-driven content-not just execute assignments
• Exceptional writing and editing skills across formats, including digital ads, landing pages, email campaigns, blogs, and additional short and long-form content
• Strong portfolio demonstrating concepting and execution of integrated campaigns and high-performing marketing content
• Ability to adapt tone and voice for different audiences and stages of the buyer journey (e.g., executives, financial professionals, operations teams)
• Deep understanding of brand storytelling, messaging frameworks, and persuasive writing techniques
• Experience writing for B2B audiences, ideally in software, SaaS, or construction/finance-related industries
• Highly organized with ability to handle fast-paced, high-volume environments compromised of multiple projects, deadlines, and stakeholders simultaneously
• Comfortable giving and receiving constructive feedback; able to articulate and defend creative decisions
• Experience working in collaborative environments with cross-functional teams, including creative, sales, and executive leadership