Responsibilities

• Develop weekly, monthly, and campaign-based content concepts that align with brand priorities, seasonal initiatives, product launches, and social trends.
• Partner closely with the Social Media Marketing Lead to translate campaign objectives into social-first content strategies and execution plans.
• Build and maintain comprehensive content calendars that support platform-specific best practices, audience behavior, and business goals.
• Recommend optimal content formats, posting cadence, and channel strategies across TikTok, Instagram, YouTube, Pinterest, and emerging platforms.
• Continuously monitor beauty, fashion, lifestyle, and cultural trends to identify opportunities for timely, relevant content.
• Research viral moments, creator trends, platform updates, and consumer behaviors to inform content strategy.
• Identify opportunities for reactive, real-time, and trend-driven content that increases brand visibility and engagement.
• Stay ahead of platform algorithm changes and evolving social media best practices.
• Develop detailed creative briefs that clearly communicate strategic objectives, messaging, visual direction, and success metrics.
• Create shot lists, mood boards, storyboards, and creator inspiration decks to guide internal creative teams and external partners.

Requirements

• Bachelor's degree in Marketing, Communications, Advertising, Journalism, or a related field.
• 3–5+ years of experience in content strategy, social media strategy, or digital marketing, preferably within the beauty, fashion, or lifestyle industry.
• Strong understanding of TikTok, Instagram, YouTube, Pinterest, and emerging social platforms.
• Proven ability to identify cultural trends and translate them into engaging, high-performing content strategies.
• Experience developing creative briefs, mood boards, content calendars, and strategic presentations.
• Strong analytical skills with experience interpreting social media insights and performance data.
• Familiarity with AI-powered content creation and productivity tools.
• Excellent project management, communication, and organizational skills.
• Passion for beauty, consumer trends, and digital storytelling.

Benefits

• Premium Medical Insurance Coverage
• 401(k) Savings Plan
• Paid Time Off (PTO) based on seniority
• Paid Holidays
• Annual Bonus Plan
• Onsite Employee Fitness Center with Indoor Racquetball Court and Yoga Room
• Summer Fridays
• Complimentary Gourmet Breakfast, Lunch, and Dinner
• Relocation Support for New Hires
• Work Anniversary Recognitions