Content Strategy Lead, Amazon - Marketplace Partnership

New York, USA (On-site)

$75K/yr – $100K/yrMid Level2+ years expFull time

Posted 2 months ago

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Job Summary

Own end-to-end content strategy and execution across Beauty, Wellness, and CPG marketplace accounts, translating brand insights into high-performing Amazon PDPs, Brand Stores, and ad creative.

  • Content strategy & execution: align roadmaps with client objectives, seasonal priorities, and platform updates.
  • Creative development: translate briefs into PDPs, A+, bundles, and ad creatives; ensure best practices and brand alignment.
  • Data-driven optimization: apply SEO, reviews, and competitor insights; run tests and surface actionable performance learnings.

Job Description

  • Responsibilities: Own the end-to-end content strategy and execution for 7–10 marketplace accounts across Beauty, Wellness, and CPG.
  • Responsibilities: Develop and maintain content roadmaps that align with client objectives, seasonal priorities, and platform updates.
  • Responsibilities: Lead creative strategy for Amazon PDPs, A+ content, Brand Stores, Bundles, and Ad Creatives (SBAs, SBVs, DSP) in partnership with Design.
  • Responsibilities: Translate brand strategy, insights, and keyword opportunities into actionable creative briefs and recommendations.
  • Responsibilities: Ensure all creative follows marketplace best practices and brand guidelines.
  • Responsibilities: Implement updates informed by SEO insights, customer reviews, and competitor analysis.
  • Responsibilities: Conduct content audits to ensure accuracy, consistency, and optimization.
  • Responsibilities: Assist in planning and executing A/B or multivariate tests to understand the impact of different content elements.
  • Responsibilities: Use tools such as Helium10, DataDive, Intellivy, PickFu, etc., to support data-driven creative decisions.
  • Responsibilities: Track performance metrics (CTR, CVR, traffic, keyword rank) and surface insights to senior content leads.
  • Requirements: 2–3+ years of experience in ecommerce content strategy, merchandising, or digital creative roles.
  • Requirements: Proven success developing and optimizing Amazon content (PDPs, A+, Brand Stores, imagery, copy) & proficiency with Amazon Seller/Vendor Central.
  • Requirements: Experience managing multiple brand portfolios in a fast-paced agency or aggregator environment.
  • Requirements: Excellent project management skills – able to balance multiple deadlines across clients.
  • Requirements: Strong collaboration and communication skills with comfort presenting internally or to clients.
  • Benefits: Health, dental, and vision
  • Benefits: PTO
  • Benefits: 401K matching
  • Benefits: Summer Fridays
  • Benefits: Educational stipend
  • Benefits: Wellness and commuter benefits
  • Benefits: Work with a fun, consultative team of experts
  • Benefits: Location - headquartered in SoHo, New York City with offices in San Diego, Hamburg and Bratislava
Front Row logo

Front Row

3.8 Glassdoor

Front Row is your Connected Commerce partner, where brand, demand, and Amazon unite. We bridge brand building and business performance across every platform with Amazon as the core engine of conversion, and deliver end-to-end D2C strategy, design, and development to grow beyond marketplaces.Today’s commerce isn’t linear; it’s looped, layered, and always-on. Forty percent of Amazon branded searches start off-Amazon, 36% of sales are influenced by off-Amazon ads, and TikTok drives Amazon search more than Google. That’s why we design connected systems where every interaction fuels the next, every signal triggers a response, and growth compounds across the commerce ecosystem.At the center is Catapult, our proprietary intelligence platform integrating best-in-class data partners to connect signals from marketplace performance, demand shifts, consumer cohorts, and competitive activity. Signals become insights, insights reveal opportunities, and opportunities turn into strategies, executed in real time to keep brands ahead.Our first growth engine, Brand Equity & Demand Generation, combines the depth of a strategy and creative agency with the agility of a content studio and the reach of a full growth offering across performance marketing, creators, influencers, and more. We create ideas, assets, and activations that boost organic visibility, traffic, and sales on Amazon.Our second growth engine, Conversion & Scale on Amazon, covers every major model: 1P Management, 3P Management, and 3P Distribution in the US, UK, and EU, supported by tailored distribution strategies. From operational excellence to retail media mastery, we make Amazon a growth engine, not just a sales channel.Nothing is possible without our teams. We create pathways for growth, learning, and opportunity so our people can thrive, amplify impact, and help shape the future.Welcome to Front Row. Welcome to Connected Commerce.

Founded in 2012
New York, New York, USA
426 employees (170 in marketing)
59% recommend to a friend
55% CEO approval

Traffic Signals

Monthly Visitors
43.4K
Monthly Google Ads Budget
$40.9K
Traffic Source Mix
Search
45.3%
Direct
44%
Referral
6.3%
Social
2.9%
Paid
1.3%

Headcount Trend

Current headcount: ~426

Marketing Team

Marketing Team Size
126 (30% of company)
Median Career Experience
9 years
Median Tenure
2.6 years
Marketing Roles Posted (Last 30 Days)
1

Funding

Last Raise
Private Equity, 2 years ago

Funding History

  • Sep 2024
    Private Equity

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