Responsibilities

• Review existing content audit and competitive assessment to understand gaps and opportunities, determine best-in-class practices to inform future state content requirements
• Review site performance and SEO/AEO data insights to inform content recommendations
• Conduct stakeholder interviews to understand client needs, challenges and gaps, and the complexity of enterprise content management
• Develop a single, shared brand story and messaging framework that strengthens enterprise brand equity and consistency across business units while guiding audiences to the right solutions
• Provide enterprise-wide digital content strategy and branded experience recommendations that help clients and their users achieve their goals based on information obtained through site audits, competitive assessments, user testing, site metrics, SEO and agentic search findings and requirements
• Establish an enterprise content architecture framework that provides guidelines for content creation and reuse to enable consistency and efficiency across entities
• Define content requirements for audiences and business needs, including but not limited to establishing content purpose, criteria, pillars, themes, topics and search authority domains, depth standards and guidance for AI and human content creation
• Establish roles, workflows, KPIs, and editorial standards to support consistent content execution
• Develop taxonomy, tagging and nomenclature strategy to be applied across enterprise and business units for consistent structured data within DAMs and CMSs to drive efficient content deployment and personalization at scale, and to maximize efficiencies and discoverability for marketing and creative teams
• Standardize classification system (topics, audiences, solutions) with enforced naming conventions and tagging rules across properties
• Define core entities, their relationships, and canonical definitions to ensure clarity, reuse, and machine legibility
• Develop an enterprise content playbook and governance guidelines documenting the content strategy and governing how content should be created, organized, maintained, optimized, and localized across markets and business units

Requirements

• - 10-12 years of experience in digital content strategy, some in an agency/consulting environment
• - Client-facing C-Suite written and oral presentation experience
• - Experience with Insurance and/or Financial Services vertical preferred
• - Experience and comfort using AI tools and agents, and learning and adopting new tools
• - Experience working with SEO, UX, creative and strategy teams to develop best-in-class content strategy
• - Experience working on B2B and B2C content
• - Experience working with and expert knowledge of Adobe Experience Manager or similar CMS and DAM platforms
• - Exceptional AI prompting, PowerPoint, Excel, Word, Figma, Mural, editing and proofreading skills
• - Comfort learning new tools and exploring new innovations in AI, digital platforms and technology
• - Highly collaborative self-starter with demonstrated ability to collaborate with team while working effectively with minimal supervision comfortable making decisions, identifying what activities and deliverable are required to achieve project goals, prioritizing tasks, and rolling up sleeves to both plan and do the work

Benefits

• - Paid Family Care for parents and caregivers for 12 weeks or more
• - Monetary assistance and support for Adoption, Surrogacy and Fertility
• - Monetary assistance and support for pet adoption
• - Employee Assistance Programs and Health/Wellness/Comfort reimbursements to help you invest in your future and work/life balance
• - Tuition Assistance
• - Paid time off that includes Flexible Time off Vacation, Annual Sick Days, Volunteer Days, Holiday and Identity days, and more
• - Matching Gifts programs
• - Flexible working arrangements
• - ‘Work Your World’ Program encouraging employees to work from anywhere Publicis Groupe has an office for up to 6 weeks a year (based upon eligibility)
• - Business Resource Groups that support multiple affinities and alliances