Responsibilities

• Content Creation & Storytelling
• Write compelling, mission-driven stories for campaigns, website, email, and video
• Conduct interviews with members, staff, volunteers, and donors Regularly visit YMCA branches and programs to capture stories and content
• Develop video concepts, scripts, and storyboards in collaboration with videographer
• Attend events and programs for on-site content capture (photo/video)
• Capture and produce quick-turn, high-quality social content (including iPhone video and event recaps) that highlights YMCA programs, events, and community impact in a timely and engaging way
• Edit and package short-form video content using tools such as Canva or similar platforms for immediate use across social channels
• Social Media Strategy & Execution
• Create, write, and publish content for all YMCA social media channels aligned with current trends and best practices
• Develop creative, engaging social campaigns (including short-form video/Reels) Monitor engagement and adjust content strategy accordingly

Requirements

• Bachelor’s degree in Communications, Journalism, Marketing, or a related field is required (or equivalent experience).
• Three to four (3–4) years of experience in storytelling, writing, and content creation; nonprofit or community-focused experience preferred
• Exceptional writing, storytelling, editing, and proofreading skills with exceptional attention to detail
• Portfolio of relevant work required
• Strong understanding of social media platform audience (Facebook, Instagram, YouTube, TikTok) and best practices for posts, stories, and short-form video
• Demonstrated ability to identify and implement current social media trends in an authentic and brand-aligned way
• Proficiency in Canva and/or Adobe Creative Suite and familiarity with social media scheduling tools (e.g., Loomly)
• Ability to storyboard, plan, and direct video content
• Highly organized with the ability to manage multiple projects and deadlines in a fast-paced environment
• Strong project management, creative thinking, problem-solving, and conceptual skills