Responsibilities

• Develop and execute content plans aligned with client goals, target audiences, and SEO best practices.
• Conduct keyword research and topic ideation to build editorial calendars for assigned accounts.
• Identify content gaps and opportunities using performance data, competitive research, and analytics tools.
• Contribute to content audits and recommend optimizations to improve rankings, traffic, and conversions.
• Write and edit SEO-focused content including practice area pages, blog posts, long-form guides, and campaign copy tailored to legal audiences.
• Ensure all content meets brand voice, tone, legal accuracy standards, and client expectations.
• Optimize published content based on performance insights and direction from Senior Content Strategists.
• Serve as a content point of contact for assigned clients — joining calls, presenting recommendations, and responding to content-related questions.
• Partner with Account Managers to translate client goals and feedback into actionable content plans.
• Communicate proactively about content status, strategy rationale, and performance insights.

Requirements

• Bachelor’s degree in Marketing, Communications, English, Journalism, or related field (or equivalent experience).
• 2–4 years of experience in content strategy, content writing, or SEO content development; agency experience is a plus.
• Solid understanding of SEO principles, keyword research, and on-page optimization.
• Strong writing and editing skills with the ability to adapt voice and tone for legal audiences.
• Comfortable in client-facing settings — able to present ideas clearly and build rapport.
• Familiarity with analytics platforms (e.g., GA4, Google Search Console) and CMS tools.
• Ability to manage multiple accounts and deadlines in a fast-paced agency environment.

Preferred

• Agency experience is a plus.

Benefits

• Competitive salary and benefits package
• Opportunities for professional growth and advancement
• Collaborative and supportive team environment