Responsibilities

• Authoritative Voice Ownership: Give our brand personality; let's be a little edgy. Help us build and steward the balance of authoritative educational insights for risk leaders and eye-popping headlines that stop the scroll. You'll act as the primary steward of the company's voice, ensuring consistency, authority, and resonance across all channels.
• Dark Web Intelligence Transformation: True crime? We've got it in spades. Put your noisy journalist hat on and partner with our best-in-class intelligence team to transform proprietary fraud research into high-impact, educational content. You will design and execute tests that translate complex findings into high-visibility formats, including white papers, case studies, and webinars.
• Demand Engine Fuel: Convert the eyeballs. Be the primary content builder fueling the marketing engine, focused particularly on engagement. You'll fuel the marketing engine by creating and iterating on social media content, high-conversion website copy, blog posts, and multi-touch campaign emails working hand-in-hand with our demand generation specialist.
• Discovery Prowess: Bring us the data to help us find our sweet spot. Use insights from SEO, GEO (Generative Engine Optimization), and AEO (Answer Engine Optimization) to shape core messaging and drive discoverability. Use these tools (currently using Semrush) to gather intelligence on our top-of-funnel impact and messaging performance.
• Full-Funnel Campaign Partnership: Partner closely with the Demand Gen Specialist to operationalize all content into measurable, multi-touch campaigns designed to intrigue and educate fraud and risk leaders of financial institutions.