Content Strategist, Product Marketing

Durham, NC (On-site)

$100K/yr – $118K/yrMid Level5+ years expFull time

Posted 6 weeks ago

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Job Summary

Own content strategy and cross-functional storytelling that translates complex ideas into audience-first experiences across formats and platforms, with a bias toward AI-enabled creation and continuous testing.

  • Content Ownership: Own strategy, calendars, and editorial execution.
  • Channel & Format Innovation: Build interactive, video, webinars, podcasts.
  • Measurement & Optimization: Track performance and iterate based on data.

Job Description

Responsibilities

  • Content Strategy & Planning: Develop and execute content strategies aligned to business goals, audience needs, and brand priorities.
  • Editorial Plans & Calendars: Build and manage editorial plans and content calendars to support consistent, timely delivery across channels.
  • Cross-Functional Partnering: Partner closely with marketing, sales, product, and design teams to identify content opportunities and align priorities.
  • Audience-Centric Content: Translate complex concepts into clear, audience-centric content that supports engagement, enablement, and product storytelling.
  • Content Innovation & Modernization: Identify and explore emerging content formats, platforms, and storytelling approaches to reach audiences in new and effective ways.
  • Content Experiences: Develop innovative content experiences, including interactive content, video, webinars, infographics, podcasts, and other digital formats.
  • AI & Tools in Content: Champion the use of AI-powered tools and emerging technologies to improve content creation, personalization, and distribution.
  • Testing & Scaling: Test new ideas, formats, and channels using experimentation, audience feedback, and performance data to scale what works.
  • Thought Leadership: Contribute to thought leadership initiatives through original research, trend-based content, and industry insights that strengthen brand authority.
  • Product Visibility Content: Create and manage product-focused content, including launch materials, messaging assets, and campaign support content.

Requirements

  • Education & Experience: Bachelor's degree in Marketing, Communications, Journalism, or a related field, with 5+ years of experience in content strategy, content marketing, or a similar role.
  • Proven Content Leadership: Demonstrated track record of developing and executing successful content strategies that drive brand awareness, engagement, and measurable business outcomes.
  • Cross-Functional Collaboration: Strong experience partnering with product, sales, design, and marketing teams to deliver integrated content initiatives.
  • Strategic & Analytical Mindset: Ability to blend creative thinking with data-driven decision-making, using performance metrics to inform and optimize content strategies.
  • System Mastery: Deep knowledge of modern work management and CMS platforms (e.g., Asana, Microsoft OneDrive and SharePoint, Adobe Experience Manager)
  • AI Tool Proficiency: Hands-on experience using enterprise AI tools (such as Gemini, Jasper, Adobe Firefly, etc.) to support content creation, ideation, and optimization.
  • Problem-Solving: A proactive, solution-oriented approach to identifying challenges and driving effective solutions.

Nice-to-have

    Benefits

    • Health Insurance
    • Life Insurance
    • Retirement or Pension Plans
    • Paid Time Off (PTO)
    • various Leave options
    • Performance-Based Incentives
    • employee stock purchase plan
    • restricted stocks (RSU’s)

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