Content Strategist

McPherson, KS (On-site)

Salary Not AvailableEntry LevelFull time

Posted 5 months ago

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Job Summary

Drive authentic campus storytelling through short-form video and social content with student life and admissions focus.

  • Must-have: Experience creating social content and filming on campus
  • Standout: Ability to train or supervise student creators and guide best practices

Job Description

Responsibilities

  • Create fun, authentic content for Instagram, TikTok, YouTube, and beyond
  • Highlight real campus life—classes, student stories, faculty spotlights, events, traditions
  • Build genuine relationships with students and professors to tell their stories
  • Support admissions recruitment with content that feels human, welcoming, and real
  • Attend campus events (yes, sometimes nights/weekends—but the fun ones)
  • Shoot, edit, and post short-form video, photos, and graphics
  • Track what performs well and help shape our social voice
  • This position may train and supervise student employees managing social media. This position provides guidance on communication standards and best practices.

Requirements

  • Recently earned a degree in Communications, Digital Media, Marketing, or something similar
  • Love talking to people and aren’t afraid to ask, “Can I film this real quick?”
  • Have experience creating social content
  • Know your way around tools like Premiere, Canva, and Adobe CC
  • Care about community, connection, and storytelling
  • Get excited about helping students find a place where they belong
  • Bachelor’s or associates degree required.
  • High energy individual with 0-3 years of experience in communications marketing, digital and social media

Preferred

Benefits

  • Generous Paid Time Off (PTO), including separate sick leave
  • 17 Paid Holidays annually
  • 403(b) Retirement Plan with 10% employer contribution after 1 year of employment
  • Undergraduate Tuition Assistance for immediate family members
  • Medical, Dental, and Vision Insurance
  • Basic Life Insurance coverage
  • Short- and Long-Term Disability Insurance
McPherson College logo

McPherson College

McPherson College offers an energized academic community, a multitude of opportunities to connect and a place to come together to face the challenges of the world ahead. We are a liberal arts community producing leaders, creative thinkers and entrepreneurs of the future. Through service, internships, international travel, interdisciplinary studies and athletics, our students experience a unique educational setting unlike any other.

McPherson, Kansas, USA
318 employees (31 in marketing)

Traffic Signals

Monthly Visitors
97.8K
Monthly Google Ads Budget
$4.3K
Traffic Source Mix
Search
46.8%
Direct
43.8%
Referral
4%
Social
4.8%
Paid
0.5%

Headcount Trend

Current headcount: ~318

Marketing Team

Marketing Team Size
23 (7% of company)

Funding

Total Funding
$25M
Last Raise
$25M
Grant, 4 years ago

Funding History

  • May 2022
    Grant • $25M

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