Responsibilities

• Develop and execute an editorial content calendar that aligns with seasonal tourism campaigns, organizational priorities, and community events.
• Work with the Marketing Director and team to delineate how stories/themes are told (website blog, video, photo, etc.).
• Lead the full content lifecycle from concept development through publication, optimization, and ongoing performance evaluation.
• Develop, write and publish web pages and e-blasts utilizing existing templates and assets while adhering to best practices.
• Monitor and submit events to the Discover Peoria calendar of events.
• Routinely audit existing website content for accuracy and considerations for SEO/AEO optimization.
• Recommend new digital opportunities, website enhancements, and emerging storytelling formats that improve visitor engagement.
• Monitor website analytics and content performance using Google Analytics and other reporting tools.
• Track SEO and AEO performance and implement improvements.
• Measure engagement across digital channels and adjust content strategy accordingly.

Requirements

• Copy editing, writing and understanding tone and style for brand engagement.

Preferred

• Experience in website management or content marketing preferred
• Bachelor's Degree in Marketing, UX/UI, or similar preferred.
• Copywriting and/or editing experience, a plus.

Benefits

• 401(k)
• 401(k) matching
• Dental insurance
• Flexible schedule
• Health insurance
• Health savings account
• Life insurance
• Paid time off
• Parental leave
• Professional development assistance